Senior Manager, Creative Execution – Creative Strategy

TruStage

Creative Manager at TruStage responsible for leading and managing creative strategies and teams. Focused on collaboration and innovative concepts in insurance and financial services.

Posted 6/14/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesSenior💰 $121,500 - $182,300 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

creative strategycreative developmentcreative briefsbrand campaign conceptingcreative best practicescustomer researchcompetitive analysisproject managementtraining program implementationcreative execution

Soft Skills

team leadershipmentoringinspirationcollaborationcommunicationpresentationorganizational skillstime managementfeedbackcreativity

Tools & Technologies

marketing newslettercreative servicesB2B2Ccross-functional collaborationmedia partnershipsCXproduct managementcompliance

Certifications & Qualifications

Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in CommunicationsBachelor’s degree in Creative DirectionBachelor’s degree in ArtBachelor’s degree in Copywriting

Industry Keywords

creative leadershiphigh-performance work environmentbrand relevancebrand recognitionmarketing goalscreative outputsstrategic planningtraining and developmentproject oversightquality standards

About the role

Key responsibilities & impact

Team leadership: lead, mentor and inspire a team of creative experts by fostering a collaborative and high-performance work environment
Talent development: identify and implement training programs to enhance skills and knowledge within creative team
Creative strategy: lead creative strategic planning for tier 1 projects to ensure success in effectively meeting brand, creative, business, and marketing goals
Creative strategy: participate in annual/quarterly planning sessions for B2B2C teams and represent creative services team to ensure alignment on capacity, validate strategic direction, and confirm that initiatives support overall business goals
Creative development: Write creative briefs, assign, and lead creative development for tier 1 projects, (tier 2 as needed)
Design oversight: Provide guidance and feedback on all relevant projects, ensuring high-quality execution that aligns with brand and audience standards
Creative reviews: conduct regular creative reviews, providing constructive feedback and ensuring all deliverables meet quality standards for brand and audience
Cross functional collaboration: partner with media, CX, product, compliance, and other departments to ensure alignment on creative initiatives and campaign objectives
Research: participate in customer and competitive research and analysis projects, applying insight to creative strategy
Efficiency enhancements: identify opportunities to streamline creative execution and enhance productivity
Brand campaign concepting: Lead Brand campaign concepting and development to ensure enterprise goals are met while elevating brand relevance and recognition
Creative best practices ownership: Establish, evolve, and drive adoption of creative strategy and concepting best practices across teams and Senior Creative Managers
Marketing culture enablement: Manage marketing newsletter and related communications in support of culture initiatives across the marketing organization

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or related creative field (e.g., creative direction, art, or copy) or equivalent work experience
8-10 years of experience in creative leadership role, with at least 5 years managing a creative team
Proven ability to lead, mentor, and inspire a team of creators
Ability to oversee multiple projects simultaneously and meet tight deadlines
Experience in collaborating with external agencies and internal teams to ensure cohesive and effective creative outputs
Excellent communication and presentation skills
Strong organizational skills with the ability to manage multiple large-scale projects at once
Ability to develop and execute creative strategies that align with overall brand and marketing goals
Strong leadership and team management skills

Benefits

Comp & perks

medical
dental
vision
employee assistance program
life insurance
disability plans
parental leave
paid time off
401k
tuition reimbursement
annual incentive (bonus) plan