Director, Marketing Strategy – Media

TruStage

Director of Marketing Strategy and Media overseeing marketing strategy, digital investment, and analytics. Leading enterprise-level initiatives at TruStage with focus on growth and ROI optimization.

Posted 6/11/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesLead💰 $128,500 - $239,000 per yearWebsite

About the role

Key responsibilities & impact

Own and align enterprise marketing strategy, planning, and execution across Growth, Brand, Creative, and Marketing Operations
Serve as a trusted advisor and thought partner to the CMO
Act as an extension of the CMO in enterprise forums, working groups, and strategic initiatives
Own enterprise digital channel strategy and media investment across paid, owned, and emerging channels
Optimize media mix, allocation, and performance to maximize ROI and incremental growth
Establish and own enterprise marketing measurement and attribution strategy in partnership with Analytics
Define scorecards, KPIs, and performance reviews that link marketing investment to business outcomes
Define and lead the enterprise marketing AI strategy
Lead and scale the Marketing Strategy and Media Center of Excellence
Create executive-ready presentations, narratives, and business reviews that influence and align senior audiences

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree preferred
12+ years of progressive marketing experience, with at least 5 years in a senior leadership capacity
Enterprise-level marketing depth spanning strategy, media, analytics, and performance optimization
Strong expertise in digital media investment, ROI measurement, and marketing effectiveness
Demonstrated success advising, influencing, and partnering with senior-level executives
Exceptional written and verbal communication skills, with mastery in executive storytelling and executive-ready deliverables
Strong analytical, operational, and project leadership capabilities, including budgeting, forecasting, and KPI-driven management
Proven experience leading teams and developing senior-level talent

Benefits

Comp & perks

medical, dental, vision
Employee assistance program
life insurance
disability plans
parental leave
paid time off
401k
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategydigital media investmentROI measurementperformance optimizationanalyticsKPI-driven managementbudgetingforecastingmarketing measurementattribution strategy

Soft Skills

advisinginfluencingpartneringwritten communicationverbal communicationexecutive storytellingproject leadershipteam leadershipsenior-level talent developmentoperational capabilities

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Analyticsadvanced degree preferred