Direct-to-Consumer Marketing Strategist
TruStage
full-time
Posted on:
Location Type: Hybrid
Location: Madison • Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $91,300 - $136,900 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Identify life stage events ripe for x-sell or upsell and commercialize event-driven marketing opportunities.
- Forecast financial impact, align with stakeholders to test, and implement concepts.
- Identify consumer pain points and define marketing automation to optimize delivery of solutions to customer opportunities.
- Define data sources for events and work across the value chain to build value propositions for email capture.
- Assess VNB, ROC, and ME associated with campaigns and collaborate with analytics on A/B and multivariate testing.
- Develop prioritization framework for campaign optimization and utilize six sigma principles for variation reduction.
- Determine best reach out method for life event and demographic.
- Develop new/innovative use cases using the customer data platform and extend its use to new audiences, channels, and products.
- Collaborate with stakeholders to socialize channel best practices.
- Serve as a critical member of the customer data platform team; additional duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or equivalent work experience.
- 5+ years of relevant experience in a marketing environment.
- Project management skills.
- Indirect leadership skills.
- Demonstrated ability to work independently.
- Ability to work in a project-oriented team environment.
- Excellent interpersonal skills.
- Previous experience managing customer-driven marketing automation initiatives.
- Preferred: Salesforce marketing cloud.
- Preferred: test/learn methodologies, segmented and automated journey experience.
- Direct to consumer oriented.
- A resume is required to apply.
Benefits
- In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.
- Medical
- Dental
- Vision
- Employee assistance program
- Life insurance
- Disability plans
- Parental leave
- Paid time off
- 401k
- Tuition reimbursement
- Flexible workplace that allows for work-life balance
- Hybrid working (flexible work arrangements)
- Career growth
- Retirement assistance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationA/B testingmultivariate testingdata analysiscampaign optimizationsix sigma principlescustomer data platformfinancial forecastingvalue proposition developmentevent-driven marketing
Soft skills
project managementindirect leadershipindependent workteam collaborationinterpersonal skills