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Senior Campaign Design Analyst
TruStageSenior Campaign Design Analyst executing marketing campaigns with data analytics at TruStage. Leveraging relational databases for optimizing B2B and B2C marketing efforts.
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Serves as an expert executing marketing campaigns leveraging relational databases and technologies
- Responsible for recommending and designing campaigns that maximize system performance while fully utilizing system functionality
- Understands the underlying data and all steps within a selection process to ensure accurate execution against business requirements
- Independently performs all audience selection work assigned by Campaign Design Lead or Manager to a high degree of accuracy while maintaining delivery targets
- Researches and resolves business and/or data questions in selection process design and results
- Responds to and solves complex issues and incidents efficiently
- Conducts peer reviews and provides feedback (QA) on work executed by other Campaign Designers in pre-production and production environments
- Executes User Acceptance Testing (UAT) on IT enablement and lifecycle management work as needed
- May lead, plan and coordinate initiatives cross-functionally to ensure campaign results and timelines are met
- Uses knowledge and expertise to identify opportunities for process improvements and influence decisions that may impact cross functional areas
- Develops training and process documentation, keeping up-to-date on a routine basis
- Mentors and trains Jr and new team members as needed
- Completes all assigned training and obtains required system certifications within time required.
Requirements
What you’ll need- Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related analytical work experience
- 7+ years experience in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences
- Proven experience working with relational databases and demonstrated strong analytical skills
- Expertise in the following applications: MS-SQL, Campaign Management, Salesforce Data Cloud, and Microsoft Excel
- Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (must begin certification within 12 months of hire)
- Knowledge of Adobe Workfront preferred
- Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment
- Demonstrated ability to manage multiple tasks simultaneously and prioritize appropriately to meet deadlines
- Ability to work effectively and independently in a time sensitive environment
- Ability to analyze multiple sources of information to define problems and recommend solutions
- Ability to think creatively to achieve desired results.
Benefits
Comp & perks- medical
- dental
- vision
- employee assistance program
- life insurance
- disability plans
- parental leave
- paid time off
- 401k
- tuition reimbursement
- annual incentive (bonus) plan
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysiscampaign developmentaudience selectionUser Acceptance Testingprocess improvementsanalytical skillsrelational databasescampaign management
Soft Skills
interpersonal skillsproject managementtime managementproblem-solvingcreativitymentoringcommunication
Certifications
Salesforce Data Cloud Consultant Certified