Marketing Capability Analyst

TruStage

Marketing Capability Analyst optimizing marketing capabilities for future growth at TruStage. Leading initiatives and cross-functional teams in a hybrid environment.

Posted 6/7/2026full-timeMadison • Iowa, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $83,100 - $124,700 per yearWebsite

About the role

Key responsibilities & impact

Recommends and leads the implementation of system enhancements.
Facilitates change management.
Leads educational and/or mentoring sessions regarding process or system design changes.
Establishes measurement plans for changes including the associated metrics to assess success, communicate results, and drive the changes to effectively increase performance.
Leads projects to bring new growth capabilities to marketing.
Acts as an initiative owner of initiatives from business planning through to execution.
Implements a project governance structure.
Creates and utilizes a communication plan to keep stakeholders aligned.
Leads cross-functional teams to deliver intended results and develops close working relationships with cross-functional partners.
Provides subject matter expertise on project and change management efforts.
Provides input and requirements and creates other necessary documentation.
Brings innovative opportunities to marketing based on new emerging technologies.
Stays up to date on emerging trends in the marketing technology industry.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience.
6+ years of experience in IT, Business Process Management, Business Continuous Improvement, or related field.
Deep knowledge of marketing technologies for both B2B and B2C marketing.
Knowledge of call center sales processes or similar customer interaction channels preferred.
Demonstrated strong leadership skills in driving and successfully delivering initiatives and engagement with stakeholders.
Experience in making recommendations and decisions based on quantitative analysis.
Proven success in collaborating and influencing multiple functions and groups to achieve desired sales/financial goals.
Strong business acumen and analytic skills with an understanding of insurance financials.
Demonstrated excellent communication skills, both written and verbal.
Proven ability to manage multiple projects and tasks to successful completion.
Strong time management, planning and problem-solving skills.
Able to travel - not to exceed 10% of the time.
Preferred: Possess and maintain Life & Health Insurance Licenses (or obtain within 90 days from start date).

Benefits

Comp & perks

medical
dental
vision
employee assistance program
life insurance
disability plans
parental leave
paid time off
401k
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementbusiness process managementbusiness continuous improvementquantitative analysismarketing technologieschange managementmeasurement plansdocumentation creationcross-functional team leadershipinitiative ownership

Soft Skills

leadershipcommunicationcollaborationinfluencingtime managementplanningproblem-solvingstakeholder engagementmentoringinnovation

Certifications

Bachelor's degreeLife & Health Insurance Licenses