Campaign Design Lead – Hybrid in Madison, W or Waverly, IA

TruStage

Campaign Design Lead responsible for audience design strategies and mentoring analysts at TruStage. Driving marketing effectiveness through data analysis across various channels.

Posted 5/29/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesSenior💰 $104,200 - $156,300 per yearWebsite

Tech Stack

Tools & technologies

AzureCloudSQL

About the role

Key responsibilities & impact

Responsible for intake and quality of all audience selection work for assigned business segment
Owns consulting on and researching “art of the possible” for assigned business segment within the audience design/list selection domain
Participates in Marketing Planning ceremonies, proactively bringing forward ideas for consideration and interfaces with the strategic Marketing Core Team for assigned business segment
Provides direction and coaching to analysts on complex, high-impact or cross-segment initiatives
Proactively recommends and drives implementation of new audience selection strategies
Reviews implementation (QA) of net-new audience logic before production go-live and may occasionally perform complex audience builds.
Supports complex issue resolution
Develops and optimizes audience selection processes, including creating documentation and training other team members
Consults with IT on enablement support as well as required technology lifecycle management needs, identifying appropriate sequencing to minimize disruption to business operations.
Develops User Acceptance Testing (UAT) plans, executing UAT as well as assigning duties to analysts as necessary
Leads, plans, coordinates or aligns cross-functional partners on large or complex initiatives.

Requirements

What you’ll need

Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related professional work experience.
7+ years in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences.
Proven experience working with relational databases and demonstrated strong analytical skills.
Expertise in the following applications: MS-SQL, Unica Campaign, Salesforce Data Cloud, and Microsoft Excel.
Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willing to become certified within 12 months of hire)
Knowledge of Adobe Workfront and Azure Dev Ops preferred.
Demonstrated success in project management.
Ability to handle multiple projects and priorities while mentoring others.
Ability to think creatively to achieve desired results.
Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment.
Leadership experience in the form of leading direct reports and/or project teams preferred.
Experience with Salesforce Marketing Cloud a plus.

Benefits

Comp & perks

medical
dental
vision
employee assistance program
life insurance
disability plans
parental leave
paid time off
401k
tuition reimbursement
annual incentive (bonus) plan

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisaudience developmentrelational databasesUser Acceptance Testing (UAT)audience selection strategiesaudience logic implementationproject managementcomplex issue resolutionaudience selection processesdocumentation creation

Soft Skills

mentoringcreative thinkinginterpersonal skillsleadershipcommunicationorganizational skillscollaborationproblem-solvingproactive recommendationcoaching

Certifications

Unica Campaign Designer CertifiedSalesforce Data Cloud Consultant Certified