Acquisition Marketing Media Planner
TruStage
full-time
Posted on:
Location Type: Hybrid
Location: Madison • Wisconsin • United States
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Salary
💰 $104,200 - $156,300 per year
About the role
- Owns large scale total testing pipeline for given product area(s) to improve media productivity utilizing direct marketing best practices
- Oversees creative requests and approvals for creative development of assigned media
- Accountable for building plans to achieve strategic and financial objectives
- Communicates results and forecast for given media
- Identify trends in the business or market that will impact media productivity and provide recommendations for addressing
- Supports leader in overseeing external agency vendor relationships, holding them accountable to performance expectations and adding value to business
- Leads through others to deliver business performance improvements
- Ability to lead complex projects with broad cross-functional impact, including introduction of new go-to-market programs
Requirements
- Bachelor's degree in Marketing, Business Administration, or equivalent work experience
- 5+ years of related experience managing direct-to-consumer media
- Strategic direct mail and/or email marketing required
- Consumer pre-market research knowledge desired
- Experience collecting data, creating action plans, and implementing process changes
- Demonstrated expertise in planning, managing, and directing employees and/or external vendors
- Experience owning direct-response media results and financials, creating action plans and recommending media testing calendar
- Familiar with A/B methodology and how to leverage marketplace learnings
- Strong analytical mindset and background designing and measuring tests within marketing team lens
- Strong project management skills
- Comfortable with ambiguity
- Demonstrated ability at building new processes/procedures that are collaborative and extendable
- Agile project methodologies and management a plus.
Benefits
- Medical
- Dental
- Vision
- Employee assistance program
- Life insurance
- Disability plans
- Parental leave
- Paid time off
- 401k
- Tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
direct marketingstrategic direct mail marketingemail marketingdata collectionA/B testinganalytical skillsproject managementAgile methodologiesmedia testing calendarconsumer pre-market research
Soft skills
leadershipcommunicationstrategic planningcollaborationadaptabilityproblem-solvingaccountabilitytrend analysisprocess improvementcross-functional leadership
Certifications
Bachelor's degree in MarketingBachelor's degree in Business Administration