Trust Wallet

Senior Marketing Manager, Web3

Trust Wallet

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

Web3

About the role

  • Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles
  • Lead end-to-end campaign execution across Web3-native channels and performance channels
  • Define positioning and messaging for new product features and market segments in partnership with Product and BD
  • Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs
  • Own budget allocation across channels with a relentless focus on efficiency and ROI
  • Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts
  • Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem
  • Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
  • Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
  • Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

Requirements

  • 5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)
  • Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
  • Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly
  • You *are* the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it
  • Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)
  • Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers
  • Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
  • Bilingual in English and Mandarin.
Benefits
  • Excellent learning and career development opportunities.
  • Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
  • Tackle fast-paced, challenging and unique projects.
  • Work in a truly global organization, with international teams and a flat organizational structure.
  • Work fully remotely with flexible working hours.
  • Enjoy competitive salary and benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multi-channel campaignsmarketing KPIscommunity engagement strategiesgo-to-market plansbudget allocationcampaign executionpositioning and messagingdata analysisgrowth marketingcontent marketing
Soft Skills
leadershipcollaborationstrategic thinkingcreativityadaptabilityanalytical mindsetcommunicationproblem-solvinguser-centric approachinitiative