Chief Growth Officer

Truly Free

Chief Growth Officer at TrulyFree.com driving growth strategies for a decentralized social commerce platform. Responsible for customer acquisition, brand onboarding, and revenue growth management.

Posted 5/17/2026full-timeTraverse City • Missouri • 🇺🇸 United StatesLead💰 $100,000 per yearWebsite

About the role

Key responsibilities & impact

Architect and execute the end-to-end growth strategy for a two-sided marketplace connecting brands, creators, and consumers.
Build, scale, and optimize the creator/influencer/affiliate engine that is the core GTM motion for TF.
Recruit and activate creators who drive on-platform commerce through live selling and social content.
Develop and execute strategies to onboard 1,000+ brands in the next 12 months, ensuring they see measurable ROI from the platform.
Drive 750,000+ new customers to the platform while achieving CAC breakeven within 45 days.
Own app downloads, activation, retention, and engagement metrics.
Champion and scale live selling/shopping experiences that differentiate TF in the market.
Manage paid acquisition budgets with a scrappy, ROI-obsessed approach.
Inherit a team of 7, grow to 21+ within 90 days. Recruit, mentor, and develop high-performing specialists across growth marketing, creator partnerships, brand development, performance media, lifecycle, and analytics.
Partner with the BI team to build the reporting infrastructure and dashboards that give growth teams real-time visibility into what’s working.
Sit at the table with the CEO, Head of Product, and CTO to influence platform features, growth loops, and creator/seller tools.

Requirements

What you’ll need

10–15 years of progressive growth/marketing leadership, with significant time spent in social commerce, marketplace platforms, or the creator/influencer economy.
Deep domain expertise in live selling/live shopping, social commerce platforms, and community-driven commerce models.
Proven track record of scaling a two-sided (or multi-sided) marketplace, you understand the chicken-and-egg dynamics of supply and demand acquisition.
Creator/influencer network experience: You’ve built and scaled affiliate, influencer, or creator programs that drove measurable commerce outcomes, not just awareness.
Performance media expertise: Hands-on experience managing significant paid acquisition budgets with ruthless ROI discipline.
Team builder: You’ve rapidly recruited, onboarded, and scaled high-performing marketing and growth teams (not just managed existing ones).
Technical fluency: Comfortable working with product and engineering teams, influencing roadmaps, and making data-driven decisions with BI/analytics partners.
Startup DNA: You thrive in ambiguity, move fast, and know how to do more with less. You’re an intrapreneur who treats company resources like their own money.

Benefits

Comp & perks

Very competitive 6-figure base salary commensurate with experience and the scope of this role.
Performance-based bonus structure tied to platform growth milestones.
Meaningful stock option package, this is a ground-floor leadership opportunity with significant upside.
Direct report to the CEO with a seat at the leadership table.
The rare chance to shape a platform from early traction through hypergrowth.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth strategylive sellingsocial commercemarketplace platformscreator partnershipsperformance mediaanalyticspaid acquisitionreporting infrastructuredata-driven decision making

Soft Skills

team buildingmentoringleadershipinfluencingcommunicationadaptabilitystrategic thinkingproblem solvingcollaborationentrepreneurial mindset