Director of Lifecycle Marketing

Truly Free

Director of Lifecycle Marketing at Truly Free Home and TrulyFree.com. Leading strategy and execution of Email and SMS campaigns to drive 30-40% of total revenue.

Posted 5/2/2026full-timeRemote • Missouri • 🇺🇸 United StatesLead💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end email lifecycle: welcome, education, conversion, post-purchase, replenishment, win-back, and loyalty
Build customer journeys that increase LTV, repeat purchase rate, and AOV
Create, optimize, and scale high-performing automated flows (welcome, abandoned cart, browse abandon, post-purchase, etc.)
Monitor and report on key lifecycle KPIs: revenue per subscriber, open/click rates, conversion rate, churn, and deliverability
Partner with creative, content, and brand teams to ensure emails feel human, on-brand, and value-driven—not spammy

Requirements

What you’ll need

6–9+ years of experience in lifecycle, CRM, or retention marketing, preferably within a DTC health, wellness, or lifestyle brand.
Proven track record of building and scaling lifecycle programs that materially improve retention and customer lifetime value.
Strong experience managing and mentoring creative and lifecycle teams, with the ability to balance storytelling and performance.
Hands-on expertise with lifecycle platforms such as Klaviyo, Postscript, and related CRM or CDP tools.
Highly analytical, with a deep understanding of segmentation, automation, personalization, and conversion optimization.
Excellent communication skills, with experience presenting insights and recommendations to senior leadership.
Bonus: Experience integrating loyalty, referral, and subscription platforms into lifecycle ecosystems.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Truly Free Website LinkedIn All Job Openings 201 - 500 employees Founded 2024 🏪 Marketplace 🛍️ eCommerce 👥 B2C Marketplace
eCommerce
B2C Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics. Director of Lifecycle Marketing Job not on LinkedIn 🕒 March 18 🚗 Michigan – Remote 💵 $110k - $130k / year ⏰ Full Time 🔴 Lead 🎡 Marketing Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own the end-to-end email lifecycle: welcome, education, conversion, post-purchase, replenishment, win-back, and loyalty
Build customer journeys that increase LTV, repeat purchase rate, and AOV
Create, optimize, and scale high-performing automated flows (welcome, abandoned cart, browse abandon, post-purchase, etc.)
Monitor and report on key lifecycle KPIs: revenue per subscriber, open/click rates, conversion rate, churn, and deliverability
Partner with creative, content, and brand teams to ensure emails feel human, on-brand, and value-driven—not spammy 🎯 Requirements
6–9+ years of experience in lifecycle, CRM, or retention marketing, preferably within a DTC health, wellness, or lifestyle brand.
Proven track record of building and scaling lifecycle programs that materially improve retention and customer lifetime value.
Strong experience managing and mentoring creative and lifecycle teams, with the ability to balance storytelling and performance.
Hands-on expertise with lifecycle platforms such as Klaviyo, Postscript, and related CRM or CDP tools.
Highly analytical, with a deep understanding of segmentation, automation, personalization, and conversion optimization.
Excellent communication skills, with experience presenting insights and recommendations to senior leadership.
Bonus: Experience integrating loyalty, referral, and subscription platforms into lifecycle ecosystems. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director, Corporate Marketing 🕒 March 18 Teleport 201 - 500 🔒 Cybersecurity ☁️ SaaS 🏢 Enterprise Website LinkedIn All Job Openings Director of Corporate Marketing leading brand content creation and activation for a cybersecurity platform. Collaborating across teams to enhance Teleport’s market visibility and engagement. 🇺🇸 United States – Remote 💵 $165.9k - $244k / year 💰 $110M Series C - Teleport on 2022-05 ⏰ Full Time 🔴 Lead 🎡 Marketing 🦅 H1B Visa Sponsor Marketing Manager 🕒 March 18 Forward Solutions 201 - 500 🤝 B2B Website LinkedIn All Job Openings Marketing Manager leading B2B marketing efforts for Forward Solutions. Responsible for communications strategy, content creation, and stakeholder collaboration. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 🎡 Marketing Vice President – Marketing 🕒 March 18 Story Cannabis 501 - 1000 👥 B2C 🛍️ eCommerce 🛒 Retail Website LinkedIn All Job Openings Vice President of Marketing developing and driving marketing strategies for Story Cannabis. Leading a team to improve brand awareness and customer reach across multiple channels and markets. 🇺🇸 United States – Remote ⏰ Full Time 🔴 Lead 🎡 Marketing Director, Provider Marketing 🕒 March 17 Headway 201 - 500 ⚕️ Healthcare Insurance 🧘 Wellness Website LinkedIn All Job Openings Leading provider marketing strategy at Headway, innovating mental health care access through tech solutions. 🇺🇸 United States – Remote 💵 225.6k - 282k / year ⏰ Full Time 🔴 Lead 🎡 Marketing 🦅 H1B Visa Sponsor Director, Lifecycle Marketing 🕒 March 17 Progyny, Inc. 201 - 500 ⚕️ Healthcare Insurance 🤝 B2B 🧘 Wellness Website LinkedIn All Job Openings Director of Lifecycle Marketing focusing on member engagement from enrollment to ongoing use of healthcare benefits. Leading multi-channel campaigns and collaborating with analytics teams for optimal conversion rates. 🇺🇸 United States – Remote 💵 $100k - $120k / year ⏰ Full Time 🔴 Lead 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingCRM marketingretention marketingcustomer journey optimizationautomationsegmentationpersonalizationconversion optimizationKlaviyoPostscript

Soft Skills

analytical skillscommunication skillsmentoringstorytellingperformance balancing