Funnel Builder, CRO Specialist

Truly Free

Funnel Builder & CRO Specialist responsible for developing and optimizing sales funnels for non-toxic home products. Creating strategies and executing A/B tests to increase conversion rates.

Posted 4/26/2026full-timeRemote • Missouri • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Develop funnel concepts and offer structures for cold traffic, upsells, cross-sells, and winback campaigns
Design wireframes and high-fidelity page layouts optimized for direct response conversion principles
Build pages end-to-end in Builder.io, including integrations with our ecommerce stack
Create and manage A/B and multivariate tests -- form hypotheses, set up experiments, analyze results
Own conversion rate optimization across the full purchase funnel, from landing page through post-purchase
Collaborate with copywriters, media buyers, and brand to ensure message-to-market match at every step
Monitor funnel performance daily and proactively identify drop-off points, friction, and opportunity
Build and maintain a structured testing roadmap prioritized by revenue impact

Requirements

What you’ll need

Proven experience building high-converting direct response funnels -- VSLs, advertorials, challenge funnels, subscription flows
Deep familiarity with Builder.io -- you can build fast, clean, and responsive without a developer
Strong grasp of ecommerce product page psychology -- hero, proof, objection handling, urgency, offer clarity
Hands-on CRO experience: hypothesis creation, test setup, statistical analysis, and iteration
Understanding of traffic temperature and how it should shape funnel structure and offer framing
Ability to audit an existing funnel and produce a prioritized list of revenue-moving changes
Comfort with analytics platforms (GA4, Triple Whale, or equivalent) to read funnel data independently
Bonus Points
Experience in the natural / non-toxic CPG space or household product verticals
Familiarity with subscription and LTV-focused funnel models (free + shipping, trial, subscribe & save)
Working knowledge of Klaviyo flows as they relate to post-purchase funnel sequencing
Basic HTML/CSS ability to troubleshoot or fine-tune Builder.io builds

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Truly Free Website LinkedIn All Job Openings 201 - 500 employees Founded 2024 🏪 Marketplace 🛍️ eCommerce 👥 B2C Marketplace
eCommerce
B2C Truly Free is an online marketplace and membership-driven retail platform offering thousands of conscious, better-for-you products across beauty, personal care, home, baby, and pet categories. It emphasizes value-based sourcing (non-toxic, eco-friendly, cruelty-free, plant-based, non-GMO), features curated creator collections and brand discovery, and operates a rewards system (“Talents”) plus giveaway entries and member discounts to incentivize repeat shopping. The company targets conscious consumers seeking sustainable, clean alternatives and combines retail, community curation, and loyalty/sweepstakes mechanics. Funnel Builder, CRO Specialist Job not on LinkedIn 🔥 9 minutes ago 🚗 Michigan – Remote 💵 $100k - $130k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 📊 Conversion Rate Optimizer (CRO) Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop funnel concepts and offer structures for cold traffic, upsells, cross-sells, and winback campaigns
Design wireframes and high-fidelity page layouts optimized for direct response conversion principles
Build pages end-to-end in Builder.io, including integrations with our ecommerce stack
Create and manage A/B and multivariate tests -- form hypotheses, set up experiments, analyze results
Own conversion rate optimization across the full purchase funnel, from landing page through post-purchase
Collaborate with copywriters, media buyers, and brand to ensure message-to-market match at every step
Monitor funnel performance daily and proactively identify drop-off points, friction, and opportunity
Build and maintain a structured testing roadmap prioritized by revenue impact 🎯 Requirements
Proven experience building high-converting direct response funnels -- VSLs, advertorials, challenge funnels, subscription flows
Deep familiarity with Builder.io -- you can build fast, clean, and responsive without a developer
Strong grasp of ecommerce product page psychology -- hero, proof, objection handling, urgency, offer clarity
Hands-on CRO experience: hypothesis creation, test setup, statistical analysis, and iteration
Understanding of traffic temperature and how it should shape funnel structure and offer framing
Ability to audit an existing funnel and produce a prioritized list of revenue-moving changes
Comfort with analytics platforms (GA4, Triple Whale, or equivalent) to read funnel data independently
Bonus Points
Experience in the natural / non-toxic CPG space or household product verticals
Familiarity with subscription and LTV-focused funnel models (free + shipping, trial, subscribe & save)
Working knowledge of Klaviyo flows as they relate to post-purchase funnel sequencing
Basic HTML/CSS ability to troubleshoot or fine-tune Builder.io builds Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Clinical Supply Specialist, Investigational Product 🕒 Yesterday NMDP 1001 - 5000 🤝 Non-profit 🤲 Charity 🔬 Science Website LinkedIn All Job Openings Lead end‑to‑end clinical trial supply chain execution of investigational drug product across a growing research portfolio. Collaborate with cross-functional teams for operational success. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 📊 Conversion Rate Optimizer (CRO) CRO Pricing and Contracts Specialist 🕒 April 7 Parexel 10,000+ employees ⚕️ Healthcare Insurance 🧬 Biotechnology 💊 Pharmaceuticals Website LinkedIn All Job Openings CRO Pricing & Contracts Specialist for Parexel amending, negotiating, and finalizing project budgets and contracts. Collaborating with clients and ensuring deliverables are met on time. 🇺🇸 United States – Remote 💰 Venture Round on 1990-01 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📊 Conversion Rate Optimizer (CRO) 🦅 H1B Visa Sponsor CRO Consultant 🕒 April 2 Prismfly 11 - 50 🛍️ eCommerce ☁️ SaaS Website LinkedIn All Job Openings CRO Consultant at Prismfly leading product vision for ecommerce brands. Managing website improvements and A/B testing efforts while collaborating with top-tier brands and software partners. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📊 Conversion Rate Optimizer (CRO) Senior Mobile Growth Consultant – ASO, CRO 🕒 April 1 Phiture 51 - 200 🤝 B2B ☁️ SaaS Website LinkedIn All Job Openings Growth Consultant leading ASO and user acquisition strategies for top mobile apps at Phiture. Collaborating with US clients to drive measurable growth through data-driven experimentation. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 📊 Conversion Rate Optimizer (CRO) CRO Specialist, DTC 🕒 April 1 Lucyd 11 - 50 🤝 B2B 🛍️ eCommerce 📱 Media Website LinkedIn All Job Openings CRO Specialist optimizing landing pages for paid social advertising campaigns at LUCYD. Leading strategy and design in a fully remote environment dedicated to wellness and sustainability. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📊 Conversion Rate Optimizer (CRO) View More Conversion Rate Optimizer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

conversion rate optimizationA/B testingmultivariate testinghypothesis creationstatistical analysisfunnel auditingHTMLCSSecommerce psychologyfunnel design

Soft Skills

collaborationanalytical thinkingproblem-solvingcommunicationprioritization