Truly Free

Creative Strategist

Truly Free

full-time

Posted on:

Location Type: Remote

Location: Missouri • United States

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About the role

  • Generate high-impact creative concepts and campaign ideas for paid social and digital acquisition channels
  • Develop performance-driven messaging frameworks aligned with funnel stage (awareness, consideration, conversion, retention)
  • Frame creative around customer pain points, emotional triggers, objections, and urgency-based storytelling
  • Translate performance insights into new creative hypotheses and scalable testing roadmaps
  • Write and refine scroll-stopping hooks, UGC scripts, influencer scripts, and founder-led narratives
  • Develop Problem–Solution–Transformation story arcs
  • Craft compelling CTAs and headlines optimized for click-through and conversion
  • Tailor messaging to specific audience segments (e.g., toxin-conscious parents, eco-focused households, first-time buyers)
  • Build and manage creative testing matrices (hooks, formats, CTAs, lengths, offers)
  • Collaborate closely with media buyers to assess creative performance and iterate based on data
  • Identify creative fatigue and proactively initiate refresh concepts
  • Translate performance metrics into actionable creative pivots
  • Own end-to-end creator communication from outreach and onboarding to feedback and final approvals
  • Develop tailored creative briefs aligned with platform-native best practices and testing hypotheses
  • Manage contracts, usage rights, licensing terms, and documentation
  • Coordinate with finance to ensure timely and accurate creator payments
  • Oversee whitelisting partnerships and optimize creator assets for paid performance
  • Identify high-performing organic TikTok content aligned with brand messaging and audience resonance
  • Negotiate licensing agreements and paid usage rights
  • Repurpose licensed content into Meta-native paid acquisition assets
  • Test cross-platform creative portability to drive efficient customer acquisition
  • Serve as creative point of contact for external growth partners
  • Develop creative assets tailored to each partner platform’s format and audience
  • Translate performance messaging into channel-specific acquisition campaigns
  • Support additional revenue streams through strategic creative execution
  • Partner with growth marketers, media buyers, designers, video editors, and content creators to bring campaign ideas to life
  • Act as the creative voice in weekly media and growth syncs
  • Provide performance insights and recommend forward-looking creative direction
  • Develop scalable content strategies aligned with brand voice and customer psychology
  • Stay current on best practices across Meta, TikTok, YouTube, and emerging acquisition channels
  • Monitor competitor activity and evolving DTC creative trends
  • Review final paid assets for brand alignment, messaging clarity, and performance strength
  • Ensure consistency with Truly Free’s mission (non-toxic, refillable, family-safe positioning)
  • Deliver clear, actionable feedback to maintain creative excellence and production velocity
  • Own and maintain the paid creative production pipeline
  • Manage workflows and project timelines using Wrike and other project management tools
  • Coordinate creators, editors, and internal stakeholders to ensure timely asset delivery
  • Align creative output with media buying forecasts and scaling requirements
  • Maintain visibility across campaign status, dependencies, and deadlines

Requirements

  • 3–5 years of experience in creative strategy, performance marketing, or brand advertising (preferably in a DTC or eCommerce environment)
  • Proven track record of creating performance-driven marketing campaigns with measurable ROI
  • Strong understanding of consumer psychology, storytelling, and the digital funnel
  • Comfortable interpreting data and translating insights into creative direction
  • Experience working closely with media buyers, content creators, and production teams
  • Exceptional communication and presentation skills
  • Proficiency with tools like Google Analytics, Meta Ads Manager, TikTok Creative Center, and similar platforms is a plus
  • Preferred Qualifications
  • Experience with A/B testing and rapid iteration in a fast-paced environment
  • Strong portfolio showcasing successful DTC or eCommerce campaigns
  • Familiarity with tools such as Figma, Notion, Airtable, Monday.com, Wrike, or similar project management and collaboration platforms
  • Background in copywriting, branding, or visual storytelling
  • Experience managing creator partnerships, including briefing, performance feedback, and asset optimization
  • Experience negotiating usage rights, licensing agreements, or whitelisting partnerships for paid media
  • Familiarity with cross-platform creative adaptation across Meta, TikTok, YouTube, and emerging acquisition channels.
Benefits
  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategyperformance marketingbrand advertisingA/B testingcopywritingstorytellingconsumer psychologydigital funnelcampaign optimizationcreative asset development
Soft Skills
communication skillspresentation skillscollaborationproblem-solvingcreativitydata interpretationfeedback deliveryproject managementnegotiationadaptability