Marketing Manager

Trulieve

Marketing Manager executing Ohio-wide campaigns for Trulieve, a regulated cannabis company supporting 20+ dispensaries. Driving retail traffic, revenue, customer engagement, promotions, CRM, media, digital, and local activations.

Posted 8/11/2026full-timeColumbus • Ohio • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing multi-channel integrated marketing campaigns, with a strong focus on customer acquisition, retention, and performance optimization. Proven ability to lead teams, manage projects, and ensure compliance with state regulations while driving revenue growth.

Highest-signal resume keywords

Integrated Marketing CampaignsProject ManagementTeam LeadershipMarketing AnalyticsCannabis Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer AcquisitionCampaign OptimizationLifecycle MarketingData Analysis

Soft Skills

Exceptional Communication SkillsOrganizational SkillsAnalytical MindsetAbility to Manage Multiple Priorities

Tools & Technologies

SmartsheetPowerPointMarketing Analytics Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Retail MarketingCustomer EngagementPromotional CampaignsComplianceGrassroots Activations

About the role

Key responsibilities & impact

Lead execution of Ohio's marketing strategy across customer touchpoints supporting 20+ dispensaries
Translate strategic direction into actionable marketing plans and campaigns
Plan, execute, and optimize state-level integrated marketing initiatives
Execute campaigns across pricing and promotions, paid and earned media, CRM, digital, retail, events, brand, and content
Manage promotional and product launch calendars in partnership with merchandising and leadership
Execute lifecycle marketing initiatives supporting customer acquisition, retention, and frequency
Develop localized marketing initiatives to drive store traffic, conversion, and revenue
Plan and execute traffic-driving campaigns, product launches, and activations
Coordinate creative teams, agencies, vendors, and external partners
Execute local events, grassroots activations, paid media, earned media, and partnerships
Track traffic, conversion, campaign effectiveness, customer engagement, and retention metrics
Optimize campaigns using performance data and provide regular reporting and insights to the Executive Director
Provide team direction, prioritization, and performance feedback
Collaborate with Retail Operations, Merchandising, Digital Marketing, Creative & Production, and Compliance
Ensure marketing activities comply with state regulations and company policies
Own timelines, prioritization, delivery, and day-to-day execution decisions

Requirements

What you’ll need

Bachelor's degree required
6–10+ years of experience in marketing, retail marketing, or related fields
3+ years of experience managing teams
Experience executing multi-channel, integrated marketing campaigns
Strong project management and organizational skills
Ability to thrive in a fast-paced, evolving environment
Proficiency in Smartsheet, PowerPoint, and marketing analytics tools
Cannabis experience is a strong plus
Exceptional written and verbal communication skills
Ability to manage multiple priorities and work under tight deadlines
Strong analytical mindset and ability to act on data
Demonstrated executional leadership and business acumen
Must be able to lift, push, pull, move, and/or carry at least 25 lbs. to a minimum height of 5 feet and distance of 50 feet
Must be available to work 45+ hours weekly, with occasional evenings, weekends, and holidays
Must be able to move intermittently throughout the workday and perform extended workstation, ladder, stairway, kneeling, crouching, reaching, and hand-use activities
Must have adequate visual acuity and verbal communication ability

Benefits

Comp & perks

Comprehensive benefits package
Paid time off
Flexible hours depending on business needs