Senior Director, Marketing Technology

Trulieve

Senior marketing technology leader transforming Trulieve’s cannabis business through enterprise platforms, workflow automation, and AI. Owning integrations, vendors, adoption, and customer experience insights.

Posted 8/11/2026full-timeRemote • Florida • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing marketing technology strategies, leading digital transformation initiatives, and optimizing enterprise platforms. Proven ability to manage vendor relationships, drive platform adoption, and implement AI-driven solutions for enhanced customer experiences.

Highest-signal resume keywords

Marketing Technology LeadershipDigital Transformation ManagementCross-Functional Team LeadershipVendor Relationship ManagementAI and Automation Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Technology EcosystemsCDPCRMMarketing AutomationAnalyticsCMSPersonalizationDigital CommerceBudget ManagementChange Management

Soft Skills

Exceptional CommunicationExecutive Presentation Skills

Tools & Technologies

Adobe Experience CloudSalesforceBrazeSegmentAmperityTealiumBloomreachMonday.com

Certifications & Qualifications

MBA or Advanced Degree

Industry Keywords

RetailConsumer Packaged GoodsHealthcareHighly Regulated Industries

Tech Stack

Tools & technologies

AEMCloud

About the role

Key responsibilities & impact

Define and maintain the enterprise marketing technology vision and multi-year roadmap
Evaluate current-state capabilities, gaps, and opportunities across marketing platforms and workflows
Prioritize technology investments supporting customer acquisition, personalization, retention, and operational efficiency
Lead large-scale digital transformation initiatives across Marketing, Digital, Data, and Technology teams
Establish governance frameworks and scalable operating models
Own and evolve Monday.com as the organization’s workflow management platform, including board architecture, automation rules, dependency mapping, and integrations
Identify bottlenecks in the 4,000+ monthly asset pipeline and design scalable solutions to reduce cycle time
Identify and implement AI-driven solutions increasing productivity, content velocity, personalization, and business intelligence
Drive platform consolidation, process optimization, capability expansion, and enterprise modernization
Evaluate emerging technologies and recommend future-state capabilities
Lead integration strategy across CDP/CRM, Rewards/Loyalty, eCommerce, CMS, Mobile, Analytics, DAM, PIM, and Marketing Automation platforms
Ensure scalable, secure, and compliant data flows for medical and recreational markets
Partner with IT, DAT, Delivery, and Enterprise Architecture
Own vendor evaluation, selection, contract negotiations, renewals, and performance management
Develop business cases and ROI frameworks for technology investments
Ensure vendors meet contractual obligations, timelines, and business outcomes
Drive platform adoption across marketing and cross-functional teams
Develop change management strategies, training programs, communication plans, and success metrics
Establish scalable processes maximizing utilization and business value
Own customer experience insights from Medallia, Google reviews, Yelp, and Weedmaps

Requirements

What you’ll need

15+ years of experience in Marketing Technology, Digital Transformation, Enterprise Platforms, or related disciplines
5+ years leading enterprise-scale marketing technology teams
Proven track record implementing and optimizing marketing technology ecosystems
Experience managing large budgets, vendor relationships, and technology contracts
Strong understanding of CDP, CRM, marketing automation, analytics, CMS, personalization, loyalty, and digital commerce ecosystems
Experience leading cross-functional teams through organizational and technology change
Exceptional communication and executive presentation skills
Preferred experience with Adobe Experience Cloud, SAP, AEM, EDS, CDP, AJO, ACO, SEO, GEO, Salesforce, Braze, Segment, Amperity, Tealium, or Bloomreach
Preferred experience leading AI and automation initiatives across marketing organizations
Preferred background in retail, consumer packaged goods, healthcare, or highly regulated industries
MBA or advanced degree preferred; not required based on experience

Benefits

Comp & perks

Comprehensive benefits package
Paid time off
Opportunity to shape the future of digital marketing
Opportunity to lead enterprise-wide transformation initiatives
Opportunity to define next-generation customer experiences through technology, automation, and AI