Director of New Product Innovation
Trulieve
full-time
Posted on:
Location Type: Office
Location: Scottsdale • Arizona • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- The Director of New Product Innovation is responsible for shaping and leading the company’s product innovation strategy across all cannabis categories, including flower, concentrates, vapes, edibles, beverages, and wellness products.
- This leader will oversee the end-to-end innovation pipeline—from opportunity identification through commercialization—ensuring new products are consumer-driven, operationally feasible, and compliant with regulatory requirements.
- As a senior leader, the Director of New Product Innovation will drive cross-functional collaboration, mentor product innovation teams, and play a critical role in positioning the company as a market leader through differentiated product offerings.
Requirements
- Bachelor’s degree in Business, Marketing, Food Science, Chemistry, or related field (MBA or advanced degree strongly preferred).
- 5+ years of experience in product innovation, brand management, or R&D, with at least 2+ years in cannabis, CPG, or regulated industries (alcohol, pharma, food & beverage).
- Proven track record of successfully developing and launching innovative, revenue-driving products.
- Strong expertise in innovation pipeline management, P&L ownership, and stage-gate processes.
- Deep understanding of cannabis regulations, compliance, and testing standards.
- Demonstrated leadership in building and mentoring high-performing teams.
- Exceptional business acumen, project management, and communication skills.
- Visionary leader with the ability to translate insights into bold product strategies.
- Entrepreneurial and consumer-driven mindset with commercial discipline.
- Ability to influence stakeholders at all levels, from executives to field teams.
- Creative problem solver who thrives in a fast-paced, highly regulated environment.
- Passion for cannabis innovation and driving industry evolution.
- Must possess a valid driver’s license
- Must be able to pass a level 1 and level 2 background check
- Must be at least 21 years of age
- Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies
Benefits
- A comprehensive benefits package including paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product innovationbrand managementR&Dinnovation pipeline managementP&L ownershipstage-gate processescannabis regulationscompliancetesting standardsproject management
Soft skills
leadershipmentoringbusiness acumencommunicationinfluencing stakeholderscreative problem solvingentrepreneurial mindsetconsumer-driven mindsetflexibilitypersonal integrity
Certifications
Bachelor’s degreeMBA or advanced degreevalid driver’s license