Social Media Content Specialist

Trulieve

Social Media Content Specialist for Trulieve capturing community-driven storytelling across Florida. Responsible for creating authentic content from events, store openings, and local partnerships.

Posted 6/25/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Act as the primary on-the-ground social content lead across Florida markets
Travel to community events, store openings, activations, and brand moments to capture real-time content
Identify and capture culturally relevant moments that reflect local communities and brand presence
Build a consistent cadence of in-field content that feeds weekly social storytelling
Conceptualize, shoot, and edit high-quality video and photo content optimized for platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels
Develop weekly content outputs including: Event recaps, Community highlight reels, UGC-style edits, Engagement-driven posts (polls, reactions, trends)
Transform field capture into polished, platform-native edits with strong hooks, pacing, and storytelling
Create content that emphasizes community connection, authenticity, and local brand relevance
Partner with influencers, brand ambassadors, and community participants to co-create authentic content
Capture and repurpose UGC-style content that feels organic and relatable
Stay ahead of emerging social trends, formats, sounds, and platform updates
Apply trend insights to field content in near real-time when possible
Optimize content based on platform best practices and performance learnings
Partner with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns
Support broader social initiatives with field-driven content that complements paid, influencer, and brand campaigns

Requirements

What you’ll need

Proven experience as a Social Media Content Creator, ideally with infield or event-based content capture experience
Strong proficiency in video editing, photography, and mobile-first content production tools
Deep understanding of social-first storytelling and platform behavior
Ability to operate independently in fast-paced, real-world environments
Strong creative instincts with a bias toward action and speed
Organized, adaptable, and comfortable managing multiple shoots and deliverables.

Benefits

Comp & perks

A comprehensive benefits package including paid time off

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

video editingphotographycontent productionsocial storytellingplatform optimizationevent-based content captureUGC-style content creationtrend analysiscontent pacingstorytelling

Soft Skills

creativityindependenceadaptabilityorganizationspeedcollaborationcommunicationcultural awarenesscommunity engagementaction-oriented