Director, Marketing Programs

Trulieve

Director of Marketing Programs responsible for driving enterprise-wide initiatives and operational excellence at Trulieve. Collaborating across marketing, digital, IT/Tech, and business operations.

Posted 6/24/2026full-timeRemote • Florida • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals.
Translate business objectives into actionable roadmaps, program plans, and measurable outcomes.
Drive planning processes, quarterly business reviews, and strategic operating rhythms.
Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations.
Identify risks, dependencies, and opportunities that may impact organizational priorities.
Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices.
Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high-performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities.
Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives.
Monitor program performance, resource allocation, budgets, timelines, and deliverables.
Implement portfolio reporting and performance metrics to support informed decision-making.
Lead high-impact, cross-functional programs spanning marketing, digital, technology, operations, and business teams.
Facilitate collaboration across departments to ensure alignment, accountability, and successful execution.
Manage complex initiatives involving multiple stakeholders, competing priorities, and organizational change.
Develop and deliver executive-level communications, board-ready presentations, strategic narratives, and business performance reviews for senior leadership.
Establish governance frameworks for agency, consultant, and vendor relationships.
Optimize resource planning and allocation across strategic initiatives and operational priorities.
Lead confidential, high-priority projects on behalf of the Executive Director and senior leadership team.

Requirements

What you’ll need

Bachelor's degree in Business Administration, Strategy, Management, or related field.
10+ years of experience in program management, strategy, operations, marketing operations, PMO leadership, or related disciplines.
Proven experience leading transformational, enterprise-wide, cross-functional initiatives and strategic programs.
Proven experience managing multimillion-dollar portfolios and budgets.
Strong executive presence with exceptional written, verbal, and presentation communication skills.
Demonstrated ability to influence stakeholders and drive alignment without direct authority.
Experience developing executive reporting, dashboards, and business reviews.
Strong analytical, organizational, and problem-solving capabilities.

Benefits

Comp & perks

A comprehensive benefits package including paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

program managementstrategic planningbudget managementportfolio managementproject managementperformance metricsexecutive reportingdashboardsbusiness reviewsresource allocation

Soft Skills

executive presencecommunication skillsinfluencing stakeholdersorganizational skillsproblem-solvingmentorshipcollaborationcoachingcontinuous improvementalignment