Director of Wholesale

Trulieve

Director of Wholesale responsible for P&L performance and market strategy at Trulieve. Leading revenue growth and managing wholesale strategies across assigned markets.

Posted 6/2/2026full-timeRemote • Florida • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Full ownership of market ‑ level P&L, including: Revenue
Gross Margin (GM%)
SG&A and operating expenses
Develop and manage annual operating plans, budgets, and reforecasts for assigned markets
Drive profitability through pricing strategy, trade spend effectiveness, promotional ROI, and cost discipline
Partner with Finance to analyze performance vs. plan and implement corrective actions
Set and execute wholesale strategy across assigned markets, customers, and channels
Translate company ‑ level objectives into multi ‑ market growth plans and executional priorities
Identify market expansion opportunities, competitive threats, and regulatory risks
Lead executive ‑ level relationships with key wholesale partners and MSOs
Negotiate pricing, contracts, promotional calendars, and joint business plans
Ensure disciplined execution of distribution, merchandising, pricing, and product placement strategies
Monitor customer sales performance and inventory levels to proactively manage risk and opportunity
Lead, coach, and develop Sales Managers and their teams
Build leadership bench strength through mentoring, succession planning, and talent development
Act as the wholesale market leader across Finance, Marketing, Brand, Operations, Supply Chain, and Product
Influence go ‑ to ‑ market strategies, product launches, and promotional planning
Participate in enterprise ‑ level planning, budgeting, and strategic initiatives.

Requirements

What you’ll need

10+ years of progressive sales and wholesale leadership experience
Proven experience owning and managing regional or market ‑ level P&L
Strong financial acumen across revenue, margin, and operating expense management
Experience in cannabis, alcohol, CPG, or regulated distribution industries strongly preferred
Demonstrated ability to lead leaders, influence cross ‑ functional partners, and operate at an executive level
Advanced forecasting, negotiation, and analytical skills
Excellent executive communication and presentation capabilities.

Benefits

Comp & perks

A comprehensive benefits package including paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementfinancial acumenbudgetingforecastingnegotiationanalytical skillspricing strategypromotional ROIcost disciplinemarket expansion

Soft Skills

leadershipcoachingmentoringinfluencingcommunicationpresentationcross-functional collaborationstrategic planningtalent developmentrelationship management