Regional Brand Strategist

Trulieve

Regional Brand Strategist executing brand strategy for Trulieve across Southeast U.S. team collaboration for innovative marketing initiatives in Florida and Georgia markets.

Posted 5/27/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Participate in development of brand strategies aligned with company objectives, including positioning, messaging, and revenue goals for branded products.
Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, L&D, retail, compliance) and external agencies inclusive of initial training for the retail teams, sustained support post-launch and analysis
Ensure products and packaging meet brand standards and comply with state laws, working closely with the packaging department, design agencies, and compliance teams.
Serve as connection from FL and GA markets to National Brand Marketing team, ensuring that the Brand is partnered with state marketing teams for creative briefs, marketing communications for retail, product information, and promotions.
Responsible for maintaining brand consistency and synchronicity across markets.
Work with Brand Marketing Specialist to ensure swag options meet compliant regulations and are executed seamlessly at store-level for each activation.
Work with Social Media team to ensure relevant market content is conducted and shot for each brand.
Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
Comply with all security policies and procedures in each territory.

Requirements

What you’ll need

Bachelor’s degree preferred
4+ years of experience in a marketing and/or retail related role
Brand Marketing experience is highly preferred
Understanding of brand partnerships/collaborations preferred
Understanding of Go-To Market Product strategy
Proficient use in the suite of Microsoft office products.
Exceptional writing abilities regardless of the subject-matter
Excellent organizational and time management skills and the ability to prioritize while working on multiple projects
Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
Ability to influence co-workers including leadership.
Proactive, self-starter
Detail-oriented, collaborative, and creative team-player
Must be able to work in a fast-paced, fluid environment under intense deadlines.

Benefits

Comp & perks

A comprehensive benefits package including paid time off

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

brand marketingGo-To Market product strategyin-store activationsbrand and product launchescompliancepackaging standardsmarketing communicationsMicrosoft Office

Soft Skills

writing abilitiesorganizational skillstime managementcommunication skillsinfluencing skillsproactivedetail-orientedcollaborativecreativeability to work under deadlines

Certifications

Bachelor's degree