Senior Product Manager

Trulieve

Senior Product Manager driving online experience and product strategy for Trulieve. Collaborating with business and technical teams to achieve business outcomes and exceptional user experiences.

Posted 5/22/2026full-timeRemote • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Facilitate and own the development of an integrated, strategic product roadmap in partnership with team and business stakeholders.
Develop and deliver product recommendations (informed by data & best practices) to drive business forward – always staying one step ahead.
Use data from analytics platforms to help inform future UX improvements (Google Analytics, session recording, heatmaps, surveys, etc)
Develop and foster trusted, strategic relationships with business partners.
Serve as main day-to-day contact point for business stakeholders through recurring engagements, sprint demos and more.
Lead and grow digital product management team and associated digital products.
Work with and mentor team to author user stories, epics, acceptance criteria and more.
Define strategy and lead team to deliver upon product vision that aligns with overall business goals to meet key performance indicators.
Proactively analyze the market to make sure the product(s) continues to offer advantages over its competitors.
Deeply understand and represent Trulieve customer and patient personas to help ensure the best possible user experience (in partnership with UI/UX).
Actively participate in stand ups, planning sessions, demos and retrospectives with your team.
Prioritize work efforts and provide high-level requirements for product execution teams.
Partner with delivery management and vendors to create sound and advantageous release plans.
Work with internal groups to bring product roadmap to life including UX, engineering, QA, analytics, legal, business units, marketing and others.

Requirements

What you’ll need

8+ years product management or similar experience in a digital environment
Experience working in an Agile/Scrum software development
Previous management experience
Influential communicator and skilled operator in a matrixed environment
Track record in working to quantifiable targets and goal orientation
Strong executive presence with good presentation abilities
Must be able to pass a level 2 background check
Outstanding verbal and written communication skills
A curious attitude and desire to learn
Experience working with third-party vendors
At least one year developing and analyzing e-commerce user-journey A/B tests a plus
Strong customer advocacy and CX focus
CSPO (Certified Scrum Product Owner) certification.

Benefits

Comp & perks

Paid time off
Comprehensive benefits package

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementAgileScrumuser storiesacceptance criteriaA/B testingdata analysisUX improvementsdigital product developmentperformance indicators

Soft Skills

influential communicatorleadershipgoal orientationexecutive presencepresentation skillsverbal communicationwritten communicationcuriositycustomer advocacyrelationship building

Certifications

CSPO (Certified Scrum Product Owner)