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Digital Marketing Specialist
TrulieveDigital Marketing Specialist executing email and SMS campaigns for Trulieve's marketing team. Collaborating with cross-functional teams and utilizing CRM insights for effective customer engagement.
About the role
Key responsibilities & impact- Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
- Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
- Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
- Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.
- Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
- Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
- Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer
Requirements
What you’ll need- Bachelor’s degree preferred: Marketing, Advertising, IT, or similar.
- Digital Marketing experience– 2-3 years.
- Flexibility of hours – nights and weekends.
- Technology proficiency preferred (CRM/ESP).
- Belief in relationship building and working as part of a team to achieve goals/results.
- Organized, responsible, and flexible in a fast-paced growth environment.
Benefits
Comp & perks- A comprehensive benefits package including paid time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer data platformCRM audience segmentationemail campaignsSMS campaignsreportingcampaign performance analysiscopywritingCRM automationslifecycle marketing
Soft Skills
relationship buildingteamworkorganizationresponsibilityflexibility
Certifications
Bachelor’s degree