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About the role
Key responsibilities & impact- Own the annual product calendar: refreshes, LTOs, and seasonal programs across all active markets
- LTO ideation and brief writing: leading concept development, validating the consumer case, and handing off a complete PRD before development begins. LTO briefs require the same rigor as any other product launch.
- SKU rationalization recommendations in partnership with Sales, Ops, and Retail
- Program prioritization: assessing in-flight programs against business impact and making clear recommendations on what moves, what waits, and what gets cut
- Stage gate progression for portfolio programs, in partnership with the Program Management team
- Creative brief ownership: writing the brief for Creative and Packaging, reviewing execution against it, and flagging when direction drifts. Accountable for the brief, not the final artwork.
- Product perspective in pricing and promotional conversations; brings the consumer and portfolio lens into those workstreams without owning them. The Senior Product Manager owns the why and what of each program. The Program Management team owns the how and when.
Requirements
What you’ll need- 5-8 years of product management or portfolio management experience in CPG, cannabis, or a closely adjacent regulated consumer industry
- Demonstrated experience managing a portfolio of SKUs (refreshes, line extensions, discontinuations), not just launching new products
- Experience owning or co-owning an annual product launch calendar with real deadlines, real SKU counts, and real commercial stakes
- Track record of cross-functional alignment: working with R&D, Ops, Compliance, and Sales as genuine partners
- Experience working within a regulated industry and/or alongside internal compliance teams.
- Ability to prioritize across a high-volume program mix based on business impact
- Must be at least 21 years of age and able to pass a comprehensive background check.
- Cannabis industry background (preferred)
- Familiarity with retail channel dynamics and exposure to consumer insights methods: jobs-to-be-done research, shopper studies, post-launch performance review (preferred)
Benefits
Comp & perks- A comprehensive benefits package including paid time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementportfolio managementSKU managementannual product launch calendarcross-functional alignmentprogram prioritizationcreative brief writingconsumer insights methodsjobs-to-be-done researchpost-launch performance review
Soft Skills
leadershipcommunicationcollaborationprioritizationanalytical thinking