Senior Contracts Manager
ERM
Beverage Sampling Manager
Trulieve
full-time
Posted on:
Location Type: Hybrid
Location: Clearwater • Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute a strategic beverage sampling calendar across retail locations, festivals, and special events.
- Recruit, train, and manage a team of brand ambassadors to deliver exceptional sampling experiences aligned with cannabis beverage regulations and brand standards.
- Partner with sales, marketing, and operations teams to align sampling activations with product launches, promotional campaigns, and retail objectives.
- Manage permitting, scheduling, logistics, and compliance for all sampling events, including hemp state regulations.
- Oversee event setup, staff scheduling, and inventory management to ensure seamless execution.
- Track KPIs and consumer feedback from each activation, analyze results, and optimize future strategies for maximum ROI.
- Manage sampling program budgets, negotiate vendor contracts, and ensure cost-effective resource allocation.
- Serve as a brand culture champion, ensuring consistent messaging and compliant consumer engagement across all markets.
- Maintain strong relationships with dispensary partners and event organizers to secure prime sampling opportunities.
Requirements
- 3+ years of experience in field marketing, brand activation, or event management within the beverage or cannabis industry.
- Proven experience managing sampling teams or brand ambassadors.
- Deep understanding of retail, dispensary, and cannabis compliance environments.
- Excellent organizational, communication, and leadership skills.
- Willingness to Travel as needed to support business and team goals and ability to work evenings, weekends, and travel as needed for events.
- Proficiency with reporting tools, CRM platforms, or event tracking systems (e.g., Airtable, Salesforce, Excel).
- Must be at least 21 years of age and possess a valid driver's license.
Benefits
- A comprehensive benefits package including paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event managementfield marketingbrand activationsampling program managementbudget managementKPI trackingconsumer feedback analysislogistics managementinventory managementvendor negotiation
Soft skills
organizational skillscommunication skillsleadership skillsrelationship managementteam managementstrategic planningproblem-solvingadaptabilitytime managementcustomer engagement
Certifications
valid driver's license
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