B2B Sales Account Executive – Mobility
AT&T
Sales Activation Manager
Trulieve
full-time
Posted on:
Location Type: Office
Location: Tallahassee • Florida • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- The Sales Activation Manager is responsible for leading a team of Sales Activators who serve as the front-line drivers of distribution, merchandising, and retail engagement.
- Set performance goals, provide coaching, and track results to ensure alignment with sales and marketing objectives.
- Lead the team in executing distribution gains, new item sell-ins, and promotional activity across assigned accounts.
- Partner with distributor sales teams to increase points of distribution and sales velocity.
- Direct the execution of in-store activations, sampling events, and grassroots campaigns that build consumer awareness and trial.
- Monitor KPIs including sales growth, market share, distribution gains, and merchandising compliance.
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 7+ years of experience in sales, brand activation, or field leadership, including 3+ years managing multi-market teams
- Proven success in retail account management, distributor collaboration, and merchandising execution
- Strong leadership, communication, and negotiation skills
- Data-driven mindset with the ability to turn insights into action
- Experience in regulated industries such as cannabis, alcohol, or CPG is strongly preferred
- Must be at least 21 years of age and possess a valid driver’s license
- Willingness to Travel as needed to support business and team goals.
Benefits
- A comprehensive benefits package including paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales managementbrand activationretail account managementmerchandising executiondata analysisKPI monitoringperformance trackingpromotional activity executiondistribution strategyconsumer engagement
Soft skills
leadershipcommunicationnegotiationcoachingteam managementdata-driven mindsetinsight generationcollaborationgoal settingproblem solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessvalid driver’s license