Marketing

• Coordinate with retail marketing, brand marketing, production, allocations, and retail operations to launch new products, strain launches, key moments and brand refreshes.
• Assist state manager in building daily, weekly and monthly promotional calendar based on previous performance and key business needs; communicate with key departments to ensure successful execution of promotional campaigns.
• Analyze KPIs and customer data platform metrics to recommend promotional strategies that drive optimal engagement and in-store traffic; work closely with key stakeholders to provide recommendations to maximize results.
• Assist with securing of internal and external creative assets to ensure alignment of brand positioning and messaging strategy.
• Meet regularly with brand team and external partners to review performance.
• Collaborate with marketing and other cross-functional partners to ensure appropriate communication and retail support.
• Consistent review of competitor landscape including pricing and promotions.
• Assist and support marketing team with execution and deployment of activations and events
• Collaborates with leadership, marketing team, production, retail and compliance.
• Comply with all security policies/procedures.
• Assist in the planning and execution of comprehensive promotional strategies for all key revenue driving Holidays (including but not limited to: 420,710,12 Days of Cannabis, etc.).
• Conduct post-campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams; pivot strategy to align with findings.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
• Represent the Trulieve brand in the most positive and compassionate way.

Marketing Specialist

Marketing Manager – Member Engagement

Field Marketing Manager

Global Marketing Manager – Liquid Cooling

Campaign Specialist – Regional Marketing

Regional Marketing Manager – Enterprise