Chief Marketing Officer

• Develop and execute TRULEO’s comprehensive marketing strategy across digital, brand, communications, and events.
• Align marketing initiatives with company goals, sales targets, and product roadmap priorities.
• Collaborate with cross-functional teams to ensure operational alignment and marketing efficiency.
• Own TRULEO’s brand identity and voice—ensuring consistency across all digital platforms, collateral, and communications.
• Manage paid social and digital advertising campaigns across Meta (Facebook/Instagram), LinkedIn, Google Ads, X, YouTube, Spotify, and TikTok.
• Generate and nurture Marketing Qualified Leads (MQLs) through digital campaigns, lead magnets, and HubSpot workflows.
• Create, design, and deploy high-impact ad creatives and campaigns to drive awareness, engagement, and conversions.
• Oversee website updates, SEO performance, and landing page optimization for conversion and lead generation.
• Utilize HubSpot for campaign automation, CRM integration, lead scoring, and email marketing performance tracking.
• Develop and execute a content calendar across web, social, and digital channels in collaboration with the Digital Marketing Specialist.
• Own TRULEO’s email marketing strategy—including newsletters, nurture campaigns, and automated sequences within HubSpot.
• Write and manage press releases, blogs, and announcements highlighting company news, product updates, and customer success.
• Create or oversee marketing collateral including sales decks, product one-pagers, videos, graphics, and digital assets.
• Partner closely with the Sales team to develop collateral and campaigns that directly support pipeline growth.
• Own TRULEO’s trade show and conference strategy—including event selection, logistics, creative assets, booth management, and lead follow-up.
• Track and report on key marketing KPIs, including ad performance, MQL volume, website traffic, and campaign ROI.
• Collaborate on product launches, trade shows, and strategic company communications.
• Partner with leadership to communicate marketing results, insights, and recommendations regularly.

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Director of Marketing

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Marketing Executive