Director, MarTech Capabilities – Content & Asset Management
Humana
AEMCloud
Head of Marketing Technology
Truist
full-time
Posted on:
Origin: • 🇺🇸 United States • North Carolina, Virginia
Visit company websiteJob Level
Lead
Tech Stack
AEMCloud
About the role
- Lead and direct the strategic vision, engineering execution, and operational excellence of Truist’s Marketing Technology domain (encompassing the Adobe suite AEM, AEP, AJO, CJA), Messaging, and Marketing Data Engineering
- Oversee multiple agile scrum teams across several geographic locations and manage resource planning, performance management, and career development across a globally distributed team
- Partner closely with Marketing Product Management and Marketing Delivery to build enabling capabilities that support go-to-market campaign execution
- Collaborate extensively across enterprise data teams and line of business (LOB) technology teams to ensure alignment, integration, and innovation
- Oversee Truist.com, a high-visibility public-facing website supporting millions of impressions, emphasizing client engagement and brand representation
- Set and execute strategic direction for Marketing Technology in alignment with enterprise business and technology goals; provide technology thought leadership on marketing platforms, data, content supply chains, campaign enablement, consumer engagement, and privacy capabilities
- Oversee design, engineering, implementation, and support of scalable, secure, and innovative marketing technology solutions; accountability for end-to-end marketing capabilities and underlying data
- Own the first line of defense for risk management within the Marketing Tech domain and ensure compliance with regulatory requirements and internal controls
- Drive continuous improvement in delivery effectiveness, software quality, and operational efficiency; monitor and manage budgets, third-party contracts, supplier relationships, and technology investments to maximize ROI
Requirements
- Language Fluency: English (Required)
- Equivalent combination of advanced education and related experience (could include combinations listed)
- Ten years’ experience managing software engineers and systems analysts
- Five years’ relevant business experience (i.e. making technical-related decisions on the business side)
- Five years’ managing a large staff, (including managing managers)
- Five years’ experience with budget responsibilities
- Ability to translate enterprise level strategic planning information into software and data management needs, create business plans, and turn them into effective business solutions
- Executive level communications skills, including, strong negotiation/facilitation/presentation skills and experience negotiating with vendors for relevant products and services
- Significant knowledge of current and emerging application software products and tools
- Extensive project management experience to include multi-million dollar projects completed on time, within budget and delivering quality results
- Strong analytical and architectural skills
- Ability to manage a high volume of internal client relationships
- Knowledge of all phases of software engineering life cycle and experience with process improvement models
- Expertise with the Adobe product suite (Preferred)
- Familiarity with cloud-native architectures and modern data engineering practices (Preferred)
- Experience managing public-facing websites with a focus on maintaining brand integrity and consistent user experience (Preferred)
- Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone
- Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers
- Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need
- Travel: Up to 75%
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