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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing sales operations and driving growth within the CPG sector, particularly in the Food & Beverage industry. Proven ability to develop and execute sales strategies, manage trade spend, and build strong relationships with distributors and retailers.
Highest-signal resume keywords
Sales Strategy DevelopmentTrade Spend ManagementAccount ManagementSyndicated Data Tools ProficiencyP&L Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales OperationsPromotional StrategyAccount PlanningBusiness DevelopmentKPI Tracking
Soft Skills
Interpersonal SkillsCommunication SkillsTime ManagementSelf-Starter AttitudeTeam Collaboration
Tools & Technologies
NielsenIRISPINSRetailer-Specific Portals
Industry Keywords
CPGFood & BeverageNatural ChannelRetail Customer DynamicsFast-Growth Brands
About the role
Key responsibilities & impact- Serve as a strategic partner to TRUFF’s retail customers, managing day-to-day sales operations while driving growth.
- Build strong distributor and broker relationships.
- Lead account planning, promotional execution, and trade spend management, ensuring effective execution of TRUFF’s strategies at retail.
- Responsible for business development, including developing and executing sales strategies, and creating customer relationships across the Natural Channel.
- Develop, plan, track, and measure progress against company objectives and KPIs in a fast-paced, high-growth CPG environment.
- Report to the CCO.
Requirements
What you’ll need- 3-5 years of progressive sales experience in CPG, ideally within Food & Beverage, managing regional natural channel accounts.
- Strong understanding of retail customer dynamics, promotional strategy, and trade spend management.
- Experience working with and managing brokers, and direct retailers (small and large).
- Track record of managing and growing accounts in small/medium sized fast-scaling brands.
- Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals.
- Experience managing customer-specific P&L and delivering against ambitious revenue targets.
- Possess excellent interpersonal, listening, verbal, presentation, attention to detail and written communication skills.
- Ability to organize and manage time efficiently and effectively.
- Self-starter who thrives in a multi-tasking role.
- Working effectively within the organization to accomplish the mission, understand the values and vision, and integrate into all functional areas of the business.
- Willingness to learn and accept direction and guidance in a professional manner.
- Goal ownership oriented and open to coaching to optimize individual and company performance.
- Focused on organizational goals, understands the importance of blending into teams and supporting strong morale and sense of purpose within the team.
- Ability to travel 15-20%.
Benefits
Comp & perks- Performance Bonus
- Equity Incentive Plan
- Comprehensive Health, Dental, Vision & Life Insurance
- 401(k) with 3% company match
- Generous PTO, Sick Time, Holidays & Parental Leave
- Wellness, Internet & Cell Phone Stipends
- Company-provided Laptop