Product Manager, Marketplace – Lifecycle

Truemed

Growth PM responsible for driving consumer growth loops at Truemed's health-driven marketplace. Collaborating across teams and focusing on acquisition, activation, and retention metrics.

Posted 5/18/2026full-timeSan Francisco • California, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive Truemed's growth strategy end to end: develop and execute on user acquisition, activation, and retention across the truemed.com marketplace, including browsing, discovery, personalized recommendations, and the logged-in health journey
Build and iterate on lifecycle marketing infrastructure -- own the product side of email, push, and re-engagement flows in close partnership with marketing (segmentation, triggers, Klaviyo integration, transactional messaging)
Run a rapid experimentation roadmap: develop hypotheses, run A/B tests, analyze results, and continuously improve activation rates, conversion funnels, and engagement loops
Explore and build for emerging discovery channels -- LLM-driven search, AI answer engines, and agentic shopping -- ensuring Truemed content and experiences are optimized for visibility in AI-powered ecosystems
Prototype rapidly using tools like Cursor and Bolt to fast-forward ideas into testable product surfaces and production-ready experiments
Collaborate across engineering, design, data science, marketing, and ops to execute high-impact growth initiatives and align on the product infrastructure that drives and converts traffic

Requirements

What you’ll need

Growth PM experience: 4-6 years driving substantial user growth in a B2C, prosumer, or consumer marketplace product. You've owned a growth loop end-to-end -- acquisition through retention -- and can show the results.
Lifecycle as product: You treat email, push, and re-engagement as product surfaces, not marketing output. You have a point of view on segmentation, trigger logic, and what makes a lifecycle program actually retain users (Klaviyo, Braze, or Iterable experience a plus).
Experimentation rigor: You build and run A/B tests with discipline -- hypothesis, instrumentation, statistical significance, clear scale vs. kill decisions. Comfortable in funnels, cohort analysis, and retention curves. You define metrics before building, not after.
AI-native: You use tools like Cursor and Bolt to prototype and ship faster, stay deeply plugged into AI research and emergent applications, and think actively about how LLM-driven discovery channels change what's possible for Truemed's growth surface.
Marketing partnership fluency: You've operated at the product/marketing interface -- shared metrics, divided ownership, made marketers faster without absorbing their function.
Bias for action: You move from idea to experiment to shipped product in days, not weeks. You conduct user research and dig into feedback to uncover pain points before committing resources, and you proactively identify problems without waiting for direction.

Benefits

Comp & perks

Comp and equity in the top decile for Series A startups.
Comprehensive medical, dental, and vision insurance with employer sponsored HSA contributions
401(k)
Unlimited PTO
Based in San Francisco, Los Angeles, or Austin
Coworking stipend
L&D Stipend
2x/year company offsites and 2x/year team offsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

user acquisitionuser retentionlifecycle marketingA/B testingcohort analysissegmentationtrigger logicconversion funnelsretention curvesgrowth loop

Soft Skills

collaborationproblem identificationuser researchaction-orientedcommunicationanalytical thinkingstrategic thinkingcreativityadaptabilitypartnership fluency