TrueComp

Marketing Manager

TrueComp

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Define, innovate, and execute an multi-channel marketing plan with measurable KPIs to drive pipeline growth, velocity, win rates, and ROI.
  • Partner with sales and leadership teams to monitor market trends and adapt strategies to evolving industry dynamics.
  • Develop demand generation programs including ABM, paid ads, content marketing, SEO, email/nurture campaigns, and sales enablement initiatives.
  • Manage the company’s competitive intelligence, ensuring detailed insights on major competitors’ features, pricing, and promotions.
  • Construct optimal workflows and process management procedures, ensuring synchronization between Salesforce and marketing automation tools.
  • Maintain marketing analytics dashboards to track campaign effectiveness, pipeline contribution, and ROI.
  • Lead establishment of messaging materials and team enablement, partnering with internal experts and gathering customer insights to guide strategy.
  • Manage website, trade show collateral, external communications, blog posts, newsletters, and other digital content initiatives.
  • Ensure high-quality messaging and positioning across all marketing assets and customer-facing materials.

Requirements

  • 5 years of marketing experience, primarily in Demand Generation.
  • 3+ years in B2B SaaS marketing (enterprise software is a plus).
  • Proven expertise in marketing automation, funnel tracking, and reporting.
  • Strong ability to manage multiple initiatives, ensuring timely execution and measurable impact.
  • Exceptional analytical skills, using qualitative and quantitative metrics to optimize marketing programs.
  • Hands-on experience in budget forecasting, vendor management, and campaign performance tracking.
  • Strong communication skills and ability to partner with sales to drive enablement, efficiency, and pipeline generation.
  • Ability to craft compelling content that drives meaningful engagement and sales conversions.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationABMpaid adscontent marketingSEOemail campaignssales enablementmarketing automationfunnel trackingcampaign performance tracking
Soft Skills
analytical skillscommunication skillsability to manage multiple initiativestimely executioncrafting compelling content