TrueCar, Inc.

CRM Manager

TrueCar, Inc.

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $96,000 - $147,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Manage CRM strategy across multiple channels, with a primary focus on email, while also spearheading SMS, Push, Direct Mail, and emerging channels.
  • Collaborate cross-functionally with Marketing, Analytics, Product, Sales, Support, Data, and Engineering to develop consumer-centric and dealer-specific strategies.
  • Build, develop, and implement cutting-edge campaigns that drive acquisition, deepen engagement, and drive retention, setting TrueCar apart in a competitive marketplace.
  • Work with Product, Data, and Engineering teams to strategize, implement, and QA automated campaigns
  • Own list management, ensuring database hygiene, deliverability, and steady list growth
  • Develop segmentation frameworks to deliver relevant, personalized messaging
  • Analyze core KPIs to identify optimization opportunities across campaigns and audience segments, driving strategic decision-making.
  • Design, test, and refine segmentation strategies, continuously improving the effectiveness of our campaigns.
  • Implement A/B testing, continuously refine our approach, ensuring we maintain the highest levels of engagement and conversion
  • Oversee day-to-day tasks of third-party contractors implementing campaigns.
  • Responsible for CRM operations, configuration, and maintenance of the CRM platform(s) and integrations

Requirements

  • Proven, hands-on experience leading CRM and lifecycle marketing initiatives across email, SMS and/or other channels.
  • Demonstrated success in driving customer engagement, retention, and lifetime value (LTV) through data-driven strategies.
  • Strong hands-on experience with Iterable (required) and familiarity with Tealium (preferred)
  • B2C experience; B2B experience a plus
  • Exceptional analytical capabilities, ability to decipher complex data, and translate it into actionable strategies communicated to leadership.
  • Technical fluency in SQL, HTML, and CSS for campaign customization and troubleshooting.
  • Advanced analytical skills with the ability to translate complex data into actionable insights and communicate them clearly to leadership.
  • Deep understanding of email best practices and a passion for crafting strategies that perform.
  • Curiosity and enthusiasm for leveraging AI and automation to enhance efficiency and personalization.
  • Experience managing vendors and coordinating cross-functional projects.
  • A relentless passion for customer experience and a results-driven mindset
Benefits
  • 100% employer-paid health, vision, and dental premiums
  • 401(k) plan with company contributions
  • Equity
  • Wellness reimbursement account
  • Learning & development reimbursement opportunities
  • Flexible PTO for exempt TrueCar Crew Members
  • Generous PTO accrual policy for non-exempt TrueCar Crew Members
  • 14 company-paid holidays
  • 2 floating holidays
  • Home office setup that suits their needs
  • Monthly reimbursements for phone and internet connectivity

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM strategyemail marketingSMS marketingA/B testingsegmentation frameworksSQLHTMLCSSdata-driven strategiescampaign customization
Soft skills
analytical capabilitiescommunicationcollaborationcustomer experienceresults-driven mindsetcuriosityenthusiasmleadershipproject managementvendor management