Customer Success Manager
Elicit
CRM Manager
TrueCar, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $96,000 - $147,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Manage CRM strategy across multiple channels, with a primary focus on email, while also spearheading SMS, Push, Direct Mail, and emerging channels.
- Collaborate cross-functionally with Marketing, Analytics, Product, Sales, Support, Data, and Engineering to develop consumer-centric and dealer-specific strategies.
- Build, develop, and implement cutting-edge campaigns that drive acquisition, deepen engagement, and drive retention, setting TrueCar apart in a competitive marketplace.
- Work with Product, Data, and Engineering teams to strategize, implement, and QA automated campaigns
- Own list management, ensuring database hygiene, deliverability, and steady list growth
- Develop segmentation frameworks to deliver relevant, personalized messaging
- Analyze core KPIs to identify optimization opportunities across campaigns and audience segments, driving strategic decision-making.
- Design, test, and refine segmentation strategies, continuously improving the effectiveness of our campaigns.
- Implement A/B testing, continuously refine our approach, ensuring we maintain the highest levels of engagement and conversion
- Oversee day-to-day tasks of third-party contractors implementing campaigns.
- Responsible for CRM operations, configuration, and maintenance of the CRM platform(s) and integrations
Requirements
- Proven, hands-on experience leading CRM and lifecycle marketing initiatives across email, SMS and/or other channels.
- Demonstrated success in driving customer engagement, retention, and lifetime value (LTV) through data-driven strategies.
- Strong hands-on experience with Iterable (required) and familiarity with Tealium (preferred)
- B2C experience; B2B experience a plus
- Exceptional analytical capabilities, ability to decipher complex data, and translate it into actionable strategies communicated to leadership.
- Technical fluency in SQL, HTML, and CSS for campaign customization and troubleshooting.
- Advanced analytical skills with the ability to translate complex data into actionable insights and communicate them clearly to leadership.
- Deep understanding of email best practices and a passion for crafting strategies that perform.
- Curiosity and enthusiasm for leveraging AI and automation to enhance efficiency and personalization.
- Experience managing vendors and coordinating cross-functional projects.
- A relentless passion for customer experience and a results-driven mindset
Benefits
- 100% employer-paid health, vision, and dental premiums
- 401(k) plan with company contributions
- Equity
- Wellness reimbursement account
- Learning & development reimbursement opportunities
- Flexible PTO for exempt TrueCar Crew Members
- Generous PTO accrual policy for non-exempt TrueCar Crew Members
- 14 company-paid holidays
- 2 floating holidays
- Home office setup that suits their needs
- Monthly reimbursements for phone and internet connectivity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM strategyemail marketingSMS marketingA/B testingsegmentation frameworksSQLHTMLCSSdata-driven strategiescampaign customization
Soft skills
analytical capabilitiescommunicationcollaborationcustomer experienceresults-driven mindsetcuriosityenthusiasmleadershipproject managementvendor management
