Senior Paid Media Manager

True North

Senior Paid Media Manager leading healthcare advertising strategy across Google, Meta, Microsoft Ads, and DSPs. Driving testing roadmaps, budget allocation, QA, performance analysis, and strategic guidance for client growth.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media strategy within the healthcare sector, focusing on budget management, performance analysis, and team mentorship. Proficient in utilizing various ad platforms and analytics tools to optimize campaign effectiveness and drive results.

Highest-signal resume keywords

Paid Media ManagementGoogle Ads MasteryHealthcare Marketing ExperienceA/B Testing MethodologiesBudget Allocation Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyAttribution TrackingConversion TrackingMedia Mix PlanningPerformance AnalysisOptimization TechniquesQA Standards MaintenanceTrend AnalysisCampaign Data TranslationDecision-Making

Soft Skills

Communication SkillsInterpersonal SkillsPresentation SkillsMentoring SkillsCollaborative Skills

Tools & Technologies

Google AdsMeta AdsMicrosoft AdsDSPsGA4Looker Studio

Industry Keywords

Healthcare AccountsPerformance GapsCampaign BuildsOptimization LogsTesting RoadmapsMacro Performance TrendsLanding Page FrictionAccount Standards

About the role

Key responsibilities & impact

Own the overall paid media strategy across assigned healthcare accounts
Recommend channel mix, budget allocations, and targeting frameworks tailored to client goals
Monitor portfolio coverage across healthcare service lines
Identify performance gaps and rebalance the media mix
Monitor macro performance trends and direct Paid Media Managers to maintain efficiency and hit CPA targets
Serve as final pre-launch reviewer for campaign builds, naming conventions, and account standards
Conduct monthly account check-ins and review optimization logs
Lead quarterly testing roadmaps, including hypotheses, test sequencing, and decision criteria
Analyze search patterns and creative performance to identify opportunities and systemic trends
Translate campaign data into executive narratives, trends, wins/losses, and recommendations
Act as final escalation point for performance anomalies, tracking issues, and landing page friction
Partner with account teams and mentor Paid Media Managers and Specialists

Requirements

What you’ll need

8+ years of paid media management experience
At least 3 years navigating the healthcare marketing landscape and regulatory considerations
Hands-on mastery of Google Ads, including Search, Display, and YouTube
Hands-on mastery of Meta, Microsoft Ads, and DSPs
Deep understanding of attribution and conversion tracking
Proven experience building media mix plans and managing high-level budget allocations
Experience maintaining QA standards across multi-channel portfolios
Experience advising and mentoring Paid Media Managers and Specialists
Ability to analyze trends across ad platform tools, GA4, and Looker Studio
Strong decision-making skills and experience resolving complex performance issues
Strong understanding of A/B testing methodologies and optimization techniques
Excellent communication, presentation, and interpersonal skills
Ability to work independently and collaboratively in a fast-paced remote agency environment

Benefits

Comp & perks

100% remote work environment
Medical
Dental
Vision
Unlimited PTO and Sick time
401(k)
Paid Parental Leave
Opportunities to learn, grow, and lead
Innovative environment with exposure to industry trends and emerging media platforms
Collaborative culture
Impactful work influencing client success and access to care