Communication & Content Manager

True Growth Capital

Communication & Content Manager for In Praxi focusing on digital communication strategies for alumni engagement. Collaborating in a dynamic international environment and creating relevant content for various channels.

Posted 8/2/2026full-timeDüsseldorf • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing communication strategies, content creation, and performance measurement to enhance engagement with international alumni. Proficient in utilizing analytics and content management tools to optimize digital presence and communication effectiveness.

Highest-signal resume keywords

Content ManagementDigital CommunicationsKPI MeasurementGerman Language ProficiencyEnglish Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyPerformance MeasurementAnalytical SkillsContent CreationSegmentation Analysis

Soft Skills

CreativityTeam SpiritInitiativeAdaptability

Tools & Technologies

CMS (WordPress)Google AnalyticsLinkedIn InsightsSocial Media Management PlatformsAdobe Creative SuiteCanva

Industry Keywords

CommunicationsMarketingAlumni EngagementDigital PresenceEditorial Calendar

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Identification and segmentation of target groups: Analyze the membership base (e.g., by graduation year, region, industry, career stage), develop personas, and create segmented communication strategies to increase engagement rates.
Channel-appropriate management of all relevant communication channels (social media, LinkedIn newsletter, website, etc.) by creating and publishing relevant content tailored to the needs of international alumni groups.
Design and implementation of communication and content strategies: plan editorial calendars and produce written content, videos and graphics that strengthen alumni cohesion and promote association activities.
Measurement and optimization: track KPIs (e.g., reach, engagement, conversion), prepare reports and continuously improve channels based on data insights.
Collaboration with the team and board: contribute creative ideas to further develop the digital presence and support on-site events.

Requirements

What you’ll need

Completed degree (Bachelor's or Master's) in Communications, Marketing or a related field from a recognized university.
Several years of professional experience as a Content Manager or in (digital) communications within a corporate or agency environment.
Very good German and English skills, both written and spoken.
Confident use of tools such as CMS (e.g., WordPress), social media management platforms, analytics (e.g., Google Analytics, LinkedIn Insights) and graphic software (e.g., Canva, Adobe Creative Suite).
Strong analytical skills with regard to overarching communication strategy and performance measurement.
High level of initiative, creativity and team spirit, as well as the ability to adapt flexibly to changing requirements.

Benefits

Comp & perks

The position can be carried out from one of the offices in Vallendar or Düsseldorf; part-time home office work on a day-by-day basis is also possible.