True Fit

Manager, Demand Generation

True Fit

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

SQL

About the role

  • Driving qualified pipeline and bookings
  • Orchestrating multi-channel demand programs
  • Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
  • Building a scalable, data-driven demand motion that supports both mid-market and enterprise retail buyers
  • Develop and execute the B2B demand generation strategy aligned to revenue targets
  • Own MQL, SQL, pipeline, and CAC goals
  • Build programs that support longer enterprise sales cycles and multi-stakeholder buying groups
  • Translate company objectives into quarterly demand plans and forecasts
  • Partner deeply with Sales and RevOps on lead quality and routing
  • Funnel conversion optimization
  • Account-based motions for strategic retailers
  • Build enablement feedback loops to continuously improve pipeline quality
  • Own demand reporting and dashboards (HubSpot, Looker, GA4, attribution tools)

Requirements

  • 5–9+ years in B2B SaaS demand generation (title flexible based on scope)
  • Proven track record of driving pipeline and revenue, not just leads
  • Experience marketing to mid-market and/or enterprise buyers
  • Strong command of Paid demand channels
  • Marketing automation (HubSpot strongly preferred)
  • Salesforce and RevOps collaboration
  • Comfortable owning both strategy and execution
Benefits
  • access to an Employee Assistance Program
  • a Day Off For Your Birthday
  • a paid four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationpipeline managementrevenue generationfunnel conversion optimizationaccount-based marketingmarketing automationdata-driven strategydemand reportingdashboardslead quality
Soft Skills
collaborationstrategic thinkingexecutioncommunicationorganizational skillsfeedback loopspartneringadaptabilityproblem-solvingleadership