Trovata

Senior Marketing Manager, Strategic Content

Trovata

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $160,000 per year

Job Level

Tech Stack

About the role

  • Own AI and stablecoin category narrative — frameworks, flagship content programs, and executive POV that shape how the market understands these spaces
  • Translate Trovata's Agentic AI positioning into compelling market-facing content that reinforces our differentiation from legacy TMS platforms and supports deal velocity
  • Own Trovata's company LinkedIn and build a deliberate executive personal branding program — developing content that establishes the CEO and CTO as recognizable authorities in AI and stablecoin
  • Support executive speaking submissions, session abstracts, and presentation narratives for key conferences
  • Develop and manage a content calendar aligned to pipeline goals, product moments, and category-building milestones
  • Own the blog, long-form guides, white papers, case studies, webinar content tracks, podcast briefs, and speaking session narratives
  • Manage SEO strategy and keyword roadmap; analyze and report on content performance across organic and direct channels
  • Manage external writers and content contractors to maintain quality and brand standards
  • Own and build Trovata's executive community programs — including invite-only peer forums and roundtables for corporate finance leaders — from logistics through content development
  • Support webinar production and develop sales enablement materials aligned to AI and stablecoin narratives
  • Proactively identify and evaluate new events, forums, and industry gatherings where Trovata can build visibility around AI and stablecoin — bringing recommendations to the team on where we should have a presence

Requirements

  • 5+ years in content marketing, with demonstrated experience in B2B SaaS, fintech, or emerging technology categories
  • Proven experience building thought leadership in emerging or technical categories — you know how to make complex ideas both credible and compelling
  • Background at an AI, stablecoin, blockchain, or fintech company is strongly preferred; you should be able to engage fluently with these topics from day one
  • Agency experience or a track record as an early marketing hire at a fast-moving startup is a strong plus — we're looking for someone who has built muscle for rapid context-switching, self-direction, and executing without a lot of infrastructure around them
  • Fluency with AI tools (ChatGPT, Claude, or similar) to accelerate content production, research, and workflow
  • Experience developing executive thought leadership content — ghostwriting, LinkedIn strategy, and spokesperson preparation
  • Proven ability to operate at both the strategic and executional level, owning a content calendar end-to-end without losing momentum on either
  • Strong track record of growing organic web traffic and content-influenced pipeline
  • Experience developing executive thought leadership content — ghostwriting, LinkedIn strategy, and spokesperson preparation
  • Exceptional writer with the range to move between a technical white paper and a punchy LinkedIn post
  • Experience managing contractors and editorial workflows
  • Familiarity with HubSpot, Salesforce, Google Analytics, Google Search Console, and SEO platforms (Ahrefs preferred)
  • Experience with project management tools; Monday.com preferred
  • Strong understanding of corporate finance, treasury, or payments concepts is a significant plus.
Benefits
  • Remote-first/flexible work environment
  • Flexible PTO
  • Paid Parental Leave
  • Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
  • Flexible Spending Accounts (Health & Dependent Care)
  • Life and Long-Term Disability Insurance paid for by Trovata
  • 401k Plan
  • Equity
  • Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
  • Phone & Internet Stipend
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingthought leadershipSEO strategyghostwritingcontent productionexecutive content developmentorganic web traffic growthcontent performance analysisproject managementB2B SaaS
Soft Skills
self-directionrapid context-switchingstrategic thinkingexecutional abilityexceptional writingcommunicationcreativitycollaborationleadershiporganizational skills