Trovata

Demand Generation Marketing Manager

Trovata

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $100,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own all budget and strategy planning, logistics, vendor coordination, internal alignment, and onsite execution for Trovata’s in-person events and conferences.
  • Create and modify slides, abstracts, and session materials in partnership with the Sr. Content Marketing Manager (they set direction; you execute and refine).
  • Manage event calendars, run-of-show materials, staffing prep, and follow-up workflows with Sales.
  • Build compelling event narratives with partners, SMEs, and leadership.
  • Project manage and collaborate with other program leads on promotion, registration, attendance, follow-up, and pipeline attribution.
  • Align with the program owner on quarterly strategy and webinar cadence.
  • Support operational execution including technical setup, speaker coordination, slide creation, abstract drafting, and follow-up workflows.
  • Own Trovata’s annual awards strategy and execution.
  • Draft clear, compelling submissions highlighting innovation, customer success, and product differentiation.
  • Manage timelines, deliverables, and cross-functional inputs.
  • Fully own the strategy and upkeep of Trovata’s presence on G2 and Capterra.
  • Run periodic review-generation campaigns with existing customers and partners.
  • Monitor sentiment, competitor movements, and category trends to share cross-functionally.
  • Manage swag requests and inventory for prospects, customers, partners, employees, and events.
  • Collaborate with the Sr. Brand & Marketing Designer to develop creative, on-brand merchandise and kits.
  • Monitor performance of all owned programs and evaluate ROI against budget, goals, and qualified pipeline contribution.
  • Provide post-event insights and data-backed recommendations that inform next year’s event and program roadmap.

Requirements

  • 4+ years in B2B SaaS marketing, with focus on demand generation and/or field marketing; experience in Fintech a plus
  • 3+ years of hands-on ownership of tradeshows or live events, encompassing booth presence and speaking engagement coordination
  • High level of proficiency with Salesforce, HubSpot, Zoom Webinars, and basic reporting/dashboards
  • Highly organized project manager capable of running multiple programs simultaneously
  • Confident communicator comfortable working with executives, partners, vendors, and customers
  • Skilled in writing and creating polished presentation materials
  • Experience managing contractors or agencies, program spend
  • Highly organized, detail-oriented, and comfortable owning deadlines independently
  • Data-driven mindset with experience optimizing campaigns to pipeline KPIs, evaluating ROI.
Benefits
  • Remote-first/flexible work environment
  • Flexible PTO
  • Paid Parental Leave
  • Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
  • Flexible Spending Accounts (Health & Dependent Care)
  • Life and Long-Term Disability Insurance paid for by Trovata
  • 401k Plan
  • Equity
  • Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
  • Phone & Internet Stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationfield marketingevent managementproject managementpresentation creationcampaign optimizationROI evaluationbudget managementvendor coordinationdata analysis
Soft skills
highly organizedconfident communicatordetail-orientedindependent deadline managementcollaborationcreative developmentstrategic planningcross-functional teamworkcustomer success focusnarrative building