Senior Director, Grocery West

Tropicana Brands Group

Senior Director of Sales leading strategic direction and execution of sales initiatives at Tropicana. Driving growth and fostering a high-performance team for Western grocery customers.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead, coach, and develop a team of six direct reports
Champion a growth mindset across the team
Own and execute the sales strategy for key Western grocery accounts
Build and maintain strong relationships with customer stakeholders
Oversee trade spend strategy and execution
Partner with Finance to manage budgets and identify opportunities for improved performance
Develop accurate sales forecasts to support demand planning
Stay informed on market trends to inform strategic decisions
Collaborate with internal partners in Marketing, Supply Chain, Finance, Category Management

Requirements

What you’ll need

10 years progressive Sales experience in CPG industry
Strong strategic thinking and analytical skills
Proven leadership and team development capabilities
Excellent communication, negotiation, and relationship-building skills
Financial acumen and experience managing trade budgets
Results-driven with a strong sense of ownership and accountability
Bachelor’s degree required; MBA or advanced degree preferred
Minimum of 10 years of progressive sales experience in the CPG industry
Experience managing large regional or national grocery accounts
Ability to travel as needed to meet with customers and attend key meetings
Ability to work effectively in a remote environment

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategysales forecastingbudget managementtrade spend strategyanalytical skillsstrategic thinking

Soft Skills

leadershipteam developmentcommunicationnegotiationrelationship-buildingresults-drivenownershipaccountability

Certifications

Bachelor’s degreeMBA