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Account Manager – Dental Marketing
Trivium GroupAccount Manager responsible for enhancing dental practice client marketing strategies and managing client relations in a remote setting. Focused on campaigns that build new patient flow and improve practice production.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in dental marketing strategies that enhance patient acquisition and practice production, with a strong focus on managing client relationships and optimizing marketing ROI. Proficient in analyzing key dental practice metrics and guiding practices through the patient journey to improve appointment conversion and retention.
Highest-signal resume keywords
Dental Marketing ExperienceClient Account ManagementDental Patient Journey KnowledgeKey Dental Practice Metrics UnderstandingRelationship-Building Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Dental MarketingNew Patient AcquisitionMarketing ROI OptimizationCampaign Performance AnalysisLead Conversion Strategies
Soft Skills
Communication SkillsOrganizational SkillsProactive ManagementTrust Building
Tools & Technologies
Digital Marketing ToolsCampaign PlatformsAnalytics SoftwareCall Tracking SystemsPractice Management Software
Industry Keywords
Dental Practice MarketingHealthcare MarketingPatient Communication PlatformsService-Line TargetingCost Per New Patient
About the role
Key responsibilities & impact- Serve as the main point of contact for our dental clients — doctors, office managers, and treatment coordinators — building trust and long-term partnerships.
- Lead monthly performance reviews covering campaign results, lead flow, cost per new patient, and front-desk call handling (we'll provide marketing-side training).
- Identify opportunities for practices to improve marketing ROI — from optimizing new patient offers and service-line targeting (implants, ortho, cosmetic, sedation) to tightening the phone-to-appointment funnel.
- Translate your dental marketing expertise into actionable strategies that grow production, not just lead volume — advising on offers, patient mix, and capacity.
- Collaborate closely with our creative and advertising teams to ensure campaigns attract patients who show up, stay, accept treatment, and refer.
- Coach practices on lead follow-up speed, call scripts, and scheduling workflows that convert marketing leads into kept appointments.
- Manage an average portfolio of 30–40 dental clients across general dentistry, specialty, and multi-location groups.
Requirements
What you’ll need- Proven experience in dental marketing, dental practice marketing, or a dental agency/DSO environment (minimum 2–3 years preferred), with a strong understanding of how marketing drives new patient acquisition and practice production.
- Demonstrated ability to manage client accounts in the dental or healthcare marketing space, acting as a trusted advisor to dentists and practice owners.
- Deep knowledge of the dental patient journey — from ad click to phone call to booked appointment to treatment acceptance — plus fluency in dental terminology, service lines, and day-to-day practice operations.
- Understanding of key dental practice metrics: cost per new patient, show rate, case acceptance, production per visit, and patient lifetime value.
- Strong relationship-building and communication skills — comfortable presenting results to doctors and getting buy-in from front-office teams.
- Highly organized and proactive in managing multiple client accounts, follow-ups, and campaign deliverables — you take full ownership.
- Familiarity with digital marketing tools, campaign platforms, analytics, call tracking, and dental-specific systems (e.g., practice management software, patient communication platforms) — training provided for any gaps.
- Results-driven mindset focused on marketing ROI, new patient quality, and long-term client retention.
Benefits
Comp & perks- Health insurance after 90 days
- Competitive salary + performance incentives tied to client retention and results
- Remote flexibility with structured accountability
- Ongoing training in dental marketing, practice growth consulting, and front-office conversion strategy
- Growth opportunities — our best account managers advance into senior consulting and leadership roles