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About the role
Key responsibilities & impact- Own and manage our Salesforce CRM, including configuration and ongoing optimisation
- Data integrity and database management
- User access and system governance
- Design and implement scalable processes that support marketing and sales operations
- Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility
- Design and manage the lead lifecycle from first touch through sales handoff
- Build and maintain marketing attribution models to measure channel and campaign performance
- Define and enforce UTM frameworks and tracking standards across marketing channels
- Develop and iterate on lead scoring models within Salesforce to support sales qualification and prioritisation
- Build and maintain marketing dashboards and reporting frameworks
- Produce weekly and monthly marketing performance reports for internal stakeholders
- Support campaign measurement, performance analysis, and ROI tracking across the marketing funnel
- Ensure reporting structures provide clear visibility into pipeline development and marketing impact
- Manage integrations across the marketing technology stack, including marketing automation and analytics tools
- Collaborate closely with sales, marketing, and operations teams to align reporting standards and pipeline visibility
- Support vendor relationships and ensure systems operate efficiently and reliably
- Work with internal stakeholders to continuously improve marketing processes, tooling, and data quality.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field
- 3–5 years of experience in marketing operations, revenue operations, or CRM-focused roles
- Hands-on Salesforce experience; admin-level proficiency strongly preferred
- Strong understanding of marketing attribution, funnel reporting, and performance measurement
- Experience configuring marketing automation platforms and campaign workflows
- Analytical, detail-oriented, and comfortable working with complex datasets
- Experience in a B2B environment required; SaaS or technology sector experience is a strong plus
- Based in or willing to relocate to Barcelona
- English fluency required; Spanish or additional languages are a plus
Benefits
Comp & perks- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforcedata integritydatabase managementmarketing attributionlead scoring modelscampaign performance measurementreporting frameworksmarketing automationanalytics toolspipeline visibility
Soft Skills
analyticaldetail-orientedcollaborativecommunicationprocess improvementorganizationalproblem-solvingstakeholder managementperformance analysisvendor relationship management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessSalesforce Administrator Certification
