National Accounts Manager – Natural Channel

TRIP

National Accounts Manager managing relationships with retailers for TRIP Drinks. Responsible for successful launches and driving sales growth in national chains.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Build overall business by acquiring and managing National Chains (Whole Foods, Sprouts, The Fresh Market, Fresh Thyme, etc.)
Manage relationships with key stakeholders, and creating holistic retail marketing and promotional strategies to drive sell-through
Responsible for ensuring an incredible launch and building the foundation for national success for years to come
Create strategies for successful launches, promotional calendars and cost-effective retailer programming in National Chains
Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales
Acquire new distribution opportunities, lead the new customer set-up and onboarding process for new national accounts, and work with distributor partners to ensure item setup and POs are placed and fulfilled on time
Responsible for driving SKU additions, door count through relationships and innovation presentations to retailers, to ensure expansion to all doors within current retailers
Maintain national chains by developing relationships with key stakeholders to sell in additional SKUs, additional facings, new placements, and other opportunities to grow hint volume
Build, maintain, and nurture strong relationships with buyers, brokers and distributor account managers
Create strategies and priorities for 3rd party merchandising partners, to execute sales and marketing plans that optimise sales at store level
Analyse market data, sales reports, and business performance metrics to communicate accurate forecasts in a timely manner to meet our production lead times, and implement strategies that drive sales growth
Responsible for reporting directly to our VP of US Sales on a weekly basis with your retailer status, focus, and forecasting
Create presentations for the leadership team on a consistent basis in regards to your account priorities, goals, strategy, and initiatives
Work with our trade marketing team to organise marketing activations and create POS that drive brand awareness & coordinate key programs as it relates to your accounts
Manage and maintain the budget approval process
Participate in semi-weekly sales calls to highlight successes, discuss challenges, and understand company wide strategies
Attend Trade Shows and other industry events

Requirements

What you’ll need

2-4 years experience working directly with buyers and brokers of at least 2 National Chains (Whole Foods and Sprouts)
8-10 years of experience within the CPG industry
Passionate about TRIP, and inspired by the goal of helping 1 Billion people find their Calm
Enthusiastic and comfortable working in an early-stage company
Ability to think rapidly in a growing and changing environment while driving sales goals
Ability to take initiative and work autonomously – self starter who follows through to the end result
Works well with ambiguity and asks the right questions to get at the solution
Strong planning, organisation and project management skills, along with excellent interpersonal, written/oral communication and presentation skills
Competence in Google Suite and Microsoft Suite
Experience with team collaboration tools such as Slack and all video conferencing tools based on partners preference
Must be able to work flexible hours, including evenings and weekends for special events/trade shows.
Must have a reliable car, valid driver's licence, registration, and proof of insurance.

Benefits

Comp & perks

Medical, Dental & Vision Insurance
Paid-Time-Off Program
Mindfulness support with Calm App membership and Employee Advisory Resources
401k
Life Insurance
Sabbatical: Potential for 6-week unpaid sabbatical after 2 years of service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales growth strategiespromotional strategiestrade spend analysisSKU managementmarket data analysisbusiness performance metricsbudget managementproject managementpresentation creation

Soft Skills

relationship managementinitiativeautonomyadaptabilityinterpersonal communicationwritten communicationoral communicationplanningorganizationproblem-solving