Digital Marketing Specialist

Trio Workforce Solutions

Digital Marketing Specialist responsible for executing and optimizing digital marketing campaigns across multiple channels. Collaborating with teams to drive engagement and pipeline growth in a hybrid work environment.

Posted 5/14/2026full-timeFrisco • Oklahoma, Texas • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $65,000 per yearWebsite

About the role

Key responsibilities & impact

Execute multi-channel marketing campaigns focused on top-of-funnel engagement, audience growth, and lead generation
Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns
Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion
Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment
Monitor inbound lead flow and support lead routing and lead management processes
Collaborate with marketing and sales stakeholders to support campaign-driven pipeline objectives
Build, execute, and optimize HubSpot email campaigns, workflows, and nurture programs
Manage welcome campaigns, nurture sequences, and pre- and post-event campaign communications
Support HubSpot AI agents and campaign automation initiatives
Manage daily, weekly, and monthly social media execution across LinkedIn and additional digital platforms
Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets
Maintain social media content calendars and scheduling workflows
Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI
Assist in managing digital advertising budgets and campaign pacing
Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic.
Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives

Requirements

What you’ll need

Required: High School Diploma or GED
Preferred: Bachelor’s degree in Marketing, Communications, Business, or a related field
2–4 years of experience in digital marketing, demand generation, marketing automation, or campaign management
Hands-on experience with HubSpot marketing automation and campaign execution
Experience managing social media platforms and paid social campaigns, particularly LinkedIn
Experience with Google Ads, paid search strategy, retargeting, and campaign optimization
Familiarity with lead generation, CRM workflows, and campaign reporting
Strong understanding of digital marketing analytics and performance optimization
Strong written and verbal communication skills
Experience leveraging data and performance metrics to inform decisions
Demonstrated ability to utilize AI-enabled tools to improve marketing workflows, content development, and campaign execution
Ability to manage multiple projects, campaigns, and deadlines simultaneously in a fast-paced environment.

Benefits

Comp & perks

Flexible & Remote Options: Many roles offer remote or hybrid work opportunities so you can thrive personally and professionally.
Collaborative Culture: Join a team that values transparency, creativity, and data-driven problem solving.
Mission-Driven Work: Play a key role in solving one of healthcare’s biggest challenges, workforce shortages and staffing inefficiencies.
Career Growth: Opportunities to learn, lead, and grow as Trio continues to expand our technology and services nationwide.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdemand generationmarketing automationcampaign managementemail marketingsocial media marketingGoogle Adscampaign optimizationlead generationperformance metrics

Soft Skills

written communicationverbal communicationproject managementcollaborationtime managementdata analysisadaptabilitycreativityproblem-solvingattention to detail

Certifications

High School DiplomaGEDBachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business