Interim Head of Retention Marketing

Trinny London

Interim Head of Retention Marketing driving global lifecycle strategy for Trinny London, a fast-growing beauty brand. Leading customer insights, personalisation, MarTech, and retention performance.

Posted 8/22/2026full-timeChelsea • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer retention strategies, leveraging data-driven insights and advanced segmentation to enhance customer lifetime value and optimize marketing performance. Proven ability to lead cross-functional teams and integrate MarTech solutions to drive operational efficiencies and effective communication.

Highest-signal resume keywords

Customer Retention PerformanceMarTech IntegrationPredictive Signals AnalysisTeam Coaching and DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Insights AnalysisLifecycle Strategy DevelopmentData-Driven Decision MakingSegmentation TechniquesOperational Efficiency Identification

Soft Skills

Persuasive CommunicationCuriosity and Analytical MindsetEmpathy in CollaborationMethodical Problem Solving

Tools & Technologies

Dynamic YieldEmail Service Providers (ESPs)Personalization ToolsCustomer Relationship Management (CRM) Systems

Industry Keywords

EcommerceCustomer Lifetime ValueSubscription OfferingsLoyalty ProgramsFull-Funnel Optimization

About the role

Key responsibilities & impact

Own global retention performance KPIs and budgets to drive customer lifetime value, active customer volume, order frequency, and returning revenue
Partner with Ecommerce, Marketing, Retail, and Creative teams to optimise full-funnel customer journeys and bridge online and offline touchpoints
Evolve lifecycle strategies using predictive signals, behavioral data, and advanced segmentation
Lead business casing, go-to-market, and lifecycle mechanics for subscription offerings and loyalty/value-tier programmes
Lead and develop the Customer Insights capability and ensure analysis projects deliver actionable stakeholder insights
Embed customer segmentation and Trinny London’s brand personality across customer communications and digital touchpoints
Oversee integration, adoption, and deliverability of new MarTech capabilities
Use first-party data and personalisation tools to scale dynamic content, product recommendations, and AI efficiencies
Direct execution across Email, SMS, Direct Mail, and emerging platforms while optimising opt-in growth, regulatory compliance, and send health
Coach and develop the Retention team, including a Senior Lifecycle Manager and Lifecycle Co-Ordinator

Requirements

What you’ll need

A curious, data-obsessed mindset with a natural flair for analysis and experimentation
Proven track record of leveraging customer insights, predictive signals, and testing frameworks
Extensive industry knowledge of modern MarTech ecosystems, including ESPs, personalisation tools like Dynamic Yield, and e-Commerce platforms
Proven ability to oversee MarTech integrations
Ability to identify operational efficiencies and simplify complex workflows
Methodical and solutions-oriented approach suitable for a fast-paced, founder-led environment
Persuasive communication skills and ability to distill complex insights into clear, succinct, actionable updates for senior leadership
Proven ability to coach and mentor high-performing teams
Collaborative and empathetic approach with strong cross-functional partnership skills

Benefits

Comp & perks

Hybrid and flexible working, with core working hours
25 days holiday
Wellbeing Days throughout the year
Early Finish Fridays
Summer Fridays
Welcome to Trinny London Starter Stack and swag
£500 annual product allowance through Your Beauty Wallet
Company discount for yourself, your friends, and family
Vitality health scheme
EAP and Medicash, including dental, optical & audiological care
Annual personal training and development budget
Enhanced family friendly packages to support birthing & non-birthing parents
Pension scheme
Workplace nursery scheme
Cycle to work scheme
Office socials, summer and festive celebrations
Rewards and Recognition Scheme with gifts, vouchers and additional annual leave