Trinny London

Communications

• Help to implement the global PR and communications strategy to meet objectives, managing PR for campaings and ensuring consistent storytelling.
• Keep an eye on industry trends and competitors to help shape the strategy, coming up with creative ideas for new and existing products and brand stories.
• Support the execution of creative marketing briefs, ensuring brand messaging and objectives are aligned with the marketing team.
• Strategically direct and manage PR global agencies, with a key focus on the UK, US, IRE, and AU.
• Be accountable for working with agencies to brand build and execute activations in key territories.
• Work alongside agency partners to manage and chaperone interviews with key media, reviewing briefing templates, and vetting questions.
• Cultivate high-impact relationships with top-tier beauty, lifestyle, and business media, as well as key opinion leaders and creators.
• Drive significant coverage and awareness by maintaining high-level press relationships across all territories.
• Strategically build strong, long-term partnerships with key Editors, influencers, and VIP personalities to secure sustained brand advocacy.
• Identify fresh, culturally relevant strategies to amplify earned coverage and maximise results.
• Manage the public image, press, and media relations for Trinny Woodall in collaboration with the Head of Communications & Advocacy, ensuring our founder’s personal public appearances align with key brand initiatives.
• Proactively seek and secure high-level personal profiling opportunities for Trinny, including one-to-one interviews with top-tier press, broadcast media, and social platforms.
• Ensure all personal PR efforts are consistent with Trinny London's overall brand values and business objectives.

Communications Manager

Account Manager

• Establish and maintain amazing and collaborative relationships at all levels including Buying/Trading, Merchandising, and Marketing, to ensure that Trinny London is positioned to deliver more than its due share of voice, visibility and exposure.
• Conduct and support on successful commercial negotiations on terms, pricing, distribution, online real estate and marketing support packages with Buying and Merchandising teams.
• Ensure a top-line and detailed understanding of retail context and category performance to identify retail opportunities and strategic needs.
• Fully accountable on all retail sales forecasting for the region/retailers, meeting all financial deadlines and budget submissions, flagging risks and opportunities in a timely and quantified manner.
• Deliver 360 plans to drive and maintain top ranking in all categories and all locations.
• Understand the shape of each account P&L, balancing investment decisions with Trade Marketing with top-line opportunity; monitor retailer profit contribution and achieve agreed profit.
• Retain agility to react to retail trends and maximise opportunities across retailers.
• Monitor, manage, and optimise performance.
• Work closely with Trade Marketing, Visual Merchandising, PR, and Ecomm to create and deliver an annual plan for each retailer covering: activation of key launches and marketing moments, eventing, retailer animation, considering both customer acquisition and retention. Review implementation and performance vs expectations on a regular and appropriately frequent basis.
• Senior stakeholder management; ensure wider teams are consistently informed of retail activity and decisions, always presenting the commercial rationale.
• Build strong working relationships with Retail teams, utilising insight from the field and translating learnings into commercial growth.
• Be a visionary. Help everyone see and be excited by what's possible with effective collaboration.

Communications Manager

National Account Manager