Trinny London

Social Media Manager

• Executes the social media strategy, ensuring all daily content and campaigns align with overarching brand goals and performance targets.
• Contributes to creative concepting and content creation, identifying fresh visual directions and helping to develop fearless social-first ideas.
• Gives hands-on video editing and content creation support, including low-fi asset capturing, editing short-form video, and shooting reactive content that sparks joy and discovery.
• Supports the Senior Social Content Manager with the development of creative asset briefs for all new product launches, events, reactivations, and always-on campaigns.
• Coordinates creative feedback and sign-offs efficiently via Asana, overseeing the flow of design and video assets from the creative team.
• Crafts compelling and engaging copy for all social channels, including SEO-informed YouTube copywriting to maximise discoverability.
• Facilitates collaboration between the social and copy teams, ensuring content aligns with brand messaging and coordinating the copy workload to meet deadlines.
• Leads daily publishing across all social channels, ensuring prompt and seamless output.
• Champions our physical retail expansion and global market growth by capturing the vibrancy of in-store events and adapting social content for diverse international audiences.
• Helps coordinate special brand projects through copywriting, asset planning, research, and project management.
• Reports on KPI performance, giving asset insights that help the wider team inform and refine the social content strategy.
• Monitors emerging trends and viral content, identifying opportunities to adapt brand content or create new, reactive assets

Freelance Social Media Manager