Trinny London

Senior Lifecycle Manager

Trinny London

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Own and drive development of marketing and trading campaigns across retention channels, in close collaboration and alignment with marketing, creative and ecommerce
  • Support in defining and executing the strategic roadmap for the Email / SMS / DM Strategy, focusing on maximising customer retention and repeat purchase rate, to achieve and exceed targets
  • Lead the strategy for advanced Personalisation across retention channels, including product recommendation programs
  • Devise and lead key Customer segment testing initiatives to improve channel effectiveness and incrementality
  • Manage final asset sign off for key communications, maintaining brand consistency and quality
  • Identify and present opportunities to optimise performance and drive CLV, succinctly providing insight
  • Develop, mentor and manage a high-performing team, focusing on supporting their development
  • Own channel level reporting, transforming data into actionable strategic insights and recommendations, sharing across the digital and marketing department
  • Manage day-to-day relationships with key ESP & SMS vendors, ensuring they are delivering expectations and maximising platform performance
  • Partner with Digital Product and Technology, to coordinate and brief integration and development optimisations to ESP/SMS and key retention platforms
  • Ensure compliance across technical platforms related to Data Privacy and Governance
  • Be a Voice of the customer, understand clear customer behaviour shifts and opportunities to drive retention with knowledge of the UK, US & International markets

Requirements

  • Demonstrable experience in customer retention
  • Experience working for a DTC retailer or beauty brand desirable, with a customer-centric approach
  • Experience in defining and executing advanced personalisation, segmentation, and automation strategy across Email, SMS, and DM
  • Approachable, collaborative and hands-on approach working cross-functionally; Eager to roll up your sleeves and get deeply involved, as a team player
  • Proven ability to manage external vendor relationships (ESPs, SMS) and coordinate complex technical integrations
  • Data-driven and comfortable driving insights and proposing actions, with ability to independently analyse data while also working with BI teams
  • Proven ability to lead segment testing and translate complex channel reporting into strategic, revenue-driving business actions
  • A self-starter with a strong growth mindset, eager to learn new skills and thrive in a fast-paced and ever changing environment, taking the initiative to solve problems autonomously
  • Passionate about providing development and guidance for junior team members
  • Highly organised with the ability to manage multiple priorities effectively and approach all tasks with a flawless attention to detail
  • An excellent communicator with the confidence to work with and influence stakeholders across various teams, ensuring clear and consistent strategy alignment
Benefits
  • Hybrid and flexible working, with core working hours
  • 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
  • Welcome to Trinny London Starter Stack and swag
  • Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
  • Company discount for yourself, your friends, and family
  • Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
  • An annual personal training and development budget
  • Enhanced family friendly packages
  • Pension scheme
  • Cycle to work scheme
  • T-Parties = many office socials as well as summer and festive celebrations!
  • Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer retentionadvanced personalisationsegmentationautomation strategydata analysischannel reportingperformance optimisationemail marketingSMS marketingdirect mail (DM)
Soft skills
collaborativehands-onteam playerdata-drivenself-startergrowth mindsetproblem-solvinghighly organisedattention to detailexcellent communicator