Director of Implementation
Higharc
Product Marketing Manager
Trimble Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado
Visit company websiteSalary
💰 $105,682 - $142,676 per year
Job Level
Mid-LevelSenior
About the role
- Focus on the BIM | Engineering | VDC technology category and support go-to-market efforts for a portfolio of Trimble capabilities in 3D modeling for structural steel, precast concrete, mechanical, electrical, plumbing, and civil engineering and construction trades
- Gather market insights via voice of customer, buyer persona on-site visits, market research, win/loss analysis, and customer feedback
- Deliver buyer persona profiles, positioning, messaging, unique value propositions, and industry trends through quantitative and qualitative market research
- Develop and enable the sales and partner organizations with practical sales tools
- Enable the marketing team with differentiated positioning and messaging, as well as campaign support, to grow the pipeline and retain customers
- Serve as an industry thought leader and product expert by speaking at conferences, authoring content, and demonstrating Trimble technology
- Work closely with product management to align messaging, positioning, and value propositions for product launches and releases and influence the roadmap
- Support sales in high-priority business development efforts, including proposal support to secure lighthouse accounts
Requirements
- BS/BA degree in marketing or an industry field such as civil engineering, structural engineering, construction management, or construction prefabrication
- 5+ years of experience in the B2B SaaS software market, preferably in product marketing
- Self-starter, tech-savvy, and thrives in cross-functional teams
- Impeccable interpersonal, written communication, and presentation skills
- A working understanding of the Architecture | Engineering | Construction | Owner (AECO) market and/or demonstrable experience becoming an expert in a new market segment
- Experience and/or certification with Product Marketing Alliance, Pragmatic Marketing, Silicon Valley Product Group, or other product management and product marketing frameworks is a plus
