TRG Screen

Demand Generation Manager, Marketing

TRG Screen

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities
  • Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce
  • Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff
  • Brief and guide the creation of bespoke landing pages, email sequences, and webinars
  • Configure segments and workflows as needed (not full design or build ownership)
  • Coordinate geo-targeted plays and joint sales and marketing motions
  • Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence
  • Deliver clear reporting that demonstrates program ROI and informs ongoing strategy
  • Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behavior
  • Develop pitch decks and email sequences informed by call data
  • Support customer marketing through nurture sequences for at-risk and expansion accounts
  • Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell

Requirements

  • 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs
  • A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it
  • Sales- credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences
  • Hands on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform
  • Strong communicator with the ability to collaborate effectively with small, cross-functional teams
  • Fully remote-ready with a self-directed working style
  • Experience in financial services or data-driven B2B environments is a plus
Benefits
  • Health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM programscampaign planningsuccess metricsreportingcustomer marketingnurture sequencesgeo-targetingsales-qualified leadspipeline influencedata-driven marketing
Soft Skills
strategic thinkingcollaborationcommunicationself-directedproblem-solvingcreativityadaptabilityleadershipinsight extractioncontent creation