Trends & Technologies, Inc.

Marketing

• Develop and implement marketing plans that align with business goals and target audience needs.
• Conduct in-depth research on industry trends, customer pain needs, emerging technologies, and competitive landscapes
• Plan, execute and optimize multi-channel marketing campaigns together with other marketing teams and internal stakeholders.
• Monitor campaign performance and adjust strategies accordingly to meet KPIs. Prepare detailed reports and presentations.
• Ensure cohesive brand messaging and positioning across all marketing channels.
• Identify new market opportunities and tailor marketing strategies to address customer needs
• Analyze competitor’s strategies to position the company’s solutions effectively.
• Work closely with the sales team, internal stakeholders and third-party vendors to develop sales enablement tools and customer engagement initiatives, including presentation kits, training sessions, insighting activities, relationship-building initiatives, digital content, case studies, product demos, etc.
• Help establish marketing as a ‘thought leader’ by focusing on creating valuable, original content, sharing insightful perspectives and actively engaging with key internal stakeholders.
• Lead/Assist in the execution of special/tactical projects that may be assigned by CMC Head or Management

Solutions Marketing Lead