Senior Manager, Strategic Customer Marketing

Trend Micro Europe

Senior Manager, Strategic Customer Marketing for TrendAI™, the AI security leader. Driving ABM programs and customer advocacy in enterprise accounts within Industrial & Energy and Technology sectors.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) and customer advocacy initiatives, with a strong focus on enterprise software and strategic engagement programs. Proven ability to drive account growth and measure success through key performance indicators such as Net Revenue Retention and expansion pipeline.

Highest-signal resume keywords

Account-Based Marketing (ABM)Customer Advocacy ProgramsEnterprise Marketing PlatformsExecutive Engagement ProgramsB2B Marketing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Account-Based MarketingCustomer MarketingEnterprise MarketingStrategic Field MarketingExecutive Content DevelopmentThought Leadership CreationCampaign MeasurementMulti-Buying-Center MarketingExpansion Pipeline ManagementNet Revenue Retention

Soft Skills

Exceptional CommunicationExecutive PresenceCross-Functional Collaboration

Tools & Technologies

SalesforceMarketoHubSpot6senseDemandbase

Industry Keywords

Enterprise SoftwareSaaSAICybersecurityIndustrial & EnergyTechnologyMedia & Communications

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Develop and execute strategic Account-Based Marketing (ABM) programs for named enterprise accounts.
Partner with Sales and Customer Success to support account growth, expansion opportunities, and executive engagement.
Build industry-specific marketing strategies and messaging for Industrial & Energy and Technology, Media & Communications.
Develop customer-facing thought leadership, case studies, executive content, and industry campaigns.
Lead executive engagement initiatives including Customer Advisory Boards, executive briefings, CXO roundtables, and executive events.
Build and scale customer advocacy programs including references, testimonials, webinars, conference speakers, and success stories.
Partner with Product Marketing, Field Marketing, Demand Generation, Marketing Operations, and Analyst Relations to execute integrated customer marketing programs.
Measure program success through expansion pipeline, Net Revenue Retention, executive engagement, advocacy production, and strategic account growth.
Proven ownership of an account-level number — influenced/sourced expansion pipeline and NRR contribution — rather than lead volume.
Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev, OT).

Requirements

What you’ll need

Bachelor's degree or equivalent experience
10+ years of B2B marketing experience within enterprise software, SaaS, AI, or cybersecurity
Experience in Customer Marketing, ABM, Enterprise Marketing, or Strategic Field Marketing
Demonstrated success supporting Enterprise Sales organizations and strategic named accounts
Experience creating executive engagement programs and customer advocacy initiatives
Strong understanding of enterprise buying committees and account-based marketing strategies
Experience with enterprise marketing platforms such as Salesforce, Marketo, HubSpot, 6sense, or Demandbase
Exceptional communication, executive presence, and cross-functional collaboration skills.

Benefits

Comp & perks

Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups