Senior Manager, Social Media

Trend Micro Europe

Senior Manager, Social Media at TrendAI, managing brand and executive social strategy. Leading performance reporting, team growth, and campaign alignment in a B2B tech environment.

Posted 7/10/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own social strategy — organic + paid
Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes
Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization
Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize for engagement and channel health
Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership
Own social performance reporting and optimization loops
Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in-house measurement stack
Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels
Coordinate executive/host and guest promotion (e.g. podcast episodes) with the influencer/podcast and executive communications pods
Lead and grow the social team and add capacity as the function scales

Requirements

What you’ll need

6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
Track record building social attribution/measurement and reporting ROI to leadership
Strong editorial and brand judgment for a B2B/executive audience
Experience directing agencies or vendors on execution while keeping strategy in-house
High AI fluency; fast adopter of new tooling and workflows
Preferred B2B tech / cybersecurity; understands the CISO/security audience
LinkedIn-first organic and paid expertise; executive and employee-amplification programs
Familiarity with social/measurement platforms
People-leadership experience

Benefits

Comp & perks

Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Audience StrategyBudget AllocationTesting and OptimizationPerformance ReportingEditorial Judgment

Soft Skills

Strategic ThinkingCollaborationCommunication