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Senior Product Marketing Manager, Global Partner Office
Trend Micro EuropeProduct Marketing Senior Manager at TrendAI™ driving partner marketing strategies to activate and grow channel partners. Focus on developing messaging and content tailored to partner business models and needs.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in channel marketing and partner enablement, with a strong focus on developing compelling narratives and value propositions for AI security platforms. Proven ability to synthesize market insights and drive data-informed go-to-market strategies across global partner ecosystems.
Highest-signal resume keywords
Channel Marketing ExperiencePartner Marketing StrategyGTM Strategy DevelopmentCybersecurity ExpertiseExceptional Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel EconomicsPartner Business ModelsData AnalysisContent DevelopmentMarket Research
Soft Skills
Organizational SkillsCross-Functional CollaborationInfluencing SkillsProblem-Solving
Tools & Technologies
Partner PlaybooksCampaign Kits
Industry Keywords
CybersecurityEnterprise SaaSPlatform SoftwareThrough-Partner SellingMDF Structures
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own the marketing strategy and programs that activate, enable, and grow our global channel partner community
- Translate the value of our AI security platform into partner-ready narratives and enablement
- Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models
- Tailor messaging by partner type to strengthen differentiation
- Build and develop compelling messaging and content to drive partnership narrative
- Partner with channel sales and field marketing to operationalize through-partner motions
- Create high-quality partner-facing content including partner playbooks and campaign kits
- Collaborate with regions to build partner communications and community engagement to strengthen loyalty
- Conduct ongoing research into channel dynamics, competitor partner programs, and emerging routes to market
Requirements
What you’ll need- 5+ years in cybersecurity, enterprise SaaS, or platform software
- Channel marketing, partner marketing, or GTM strategy experience strongly preferred
- Direct experience marketing to or through distributors, resellers, and value-added resellers ideal
- Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling
- Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences — partners, customers, analysts, executives, and sellers.
- Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders
- Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives
- Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems
- Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies
- Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s channel relevance and partner growth.
Benefits
Comp & perks- Group benefits program with health and dental coverage
- Telehealth Virtual Health Services
- Life Insurance
- Short & Long Term Disability
- Pre-partum, maternity, parental and medical leave
- Critical Illness Insurance
- Mental Health Wellness Program
- Wellness Incentive Program
- Retirement Savings Programs with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
- Employee Resource Groups