Senior Product Marketing Manager, Global Partner Office

Trend Micro Europe

Product Marketing Senior Manager at TrendAI™ driving partner marketing strategies to activate and grow channel partners. Focus on developing messaging and content tailored to partner business models and needs.

Posted 7/7/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the marketing strategy and programs that activate, enable, and grow our global channel partner community
Translate the value of our AI security platform into partner-ready narratives and enablement
Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models
Tailor messaging by partner type to strengthen differentiation
Build and develop compelling messaging and content to drive partnership narrative
Partner with channel sales and field marketing to operationalize through-partner motions
Create high-quality partner-facing content including partner playbooks and campaign kits
Collaborate with regions to build partner communications and community engagement to strengthen loyalty
Conduct ongoing research into channel dynamics, competitor partner programs, and emerging routes to market

Requirements

What you’ll need

5+ years in cybersecurity, enterprise SaaS, or platform software
Channel marketing, partner marketing, or GTM strategy experience strongly preferred
Direct experience marketing to or through distributors, resellers, and value-added resellers ideal
Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling
Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences — partners, customers, analysts, executives, and sellers.
Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders
Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives
Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems
Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies
Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s channel relevance and partner growth.

Benefits

Comp & perks

Group benefits program with health and dental coverage
Telehealth Virtual Health Services
Life Insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Critical Illness Insurance
Mental Health Wellness Program
Wellness Incentive Program
Retirement Savings Programs with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Channel EconomicsPartner Business ModelsData AnalysisContent DevelopmentMarket Research

Soft Skills

Organizational SkillsCross-Functional CollaborationInfluencing SkillsProblem-Solving